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SUNDAY 4/08/12 Metered Markets
Household
Rating/Share
CBS 7.1/12
NBC 4.5/ 8
ABC 3.3/ 6
Fox 1.8/ 3
-Percent Change from Year-Ago Evening – Sunday 4/10/11
NBC: no change, CBS: - 5, ABC: -33, Fox: -36
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-Winners:
2012 Masters Tournament overrun (CBS), 60 Minutes (CBS)
-Losers (excluding repeats):
Dateline (NBC)
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-Rating Results:
CBS ruled this holiday Sunday in the overnights, but individual program results are approximate due to a 51-minute Masters Golf Tournament overrun. NBC finished a distant second, followed by ABC and Fox, which aired an evening of a repeats.
Keeping in mind that results for CBS are subject to change, here are the results by half-hour:
7:00 p.m. - 2012 Masters Tournament: 10.5 rating/21 share (#1)
7:30 p.m. – 2012 Masters Tournament / 60 Minutes: 10.0/19 (#1)
8:00 p.m. – 60 Minutes: 7.9/14 (#1)
8:30 p.m. – 60 Minutes / The Amazing Race: 7.0/12 (#1)
9:00 p.m. – The Amazing Race: 5.6/ 9 (#1)
9:30 p.m. – The Amazing Race / The Good Wife R: 5.5/ 9 (#1)
10:00 p.m. – The Good Wife R: 5.1/ 9 (#1)
10:30 p.m. – The Good Wife R / CSI: Miami: 5.2/ 9 (#1)
Note that CSI: Miami was either the season or series finale. Rumor has it CSI: Miami will return if David Caruso is willing to come back at a reduced salary.
Over at ABC, the network aired two episodes of recently introduced drama GCB with the 9 p.m. installment a test to see if it can step in for Desperate Housewives. GCB at 9 p.m. finished third with a 4.0/ 7 in the overnights, which was 37 percent below Desperate Housewives one week earlier (6.3/10 on April 1) and 18 percent below a year-ago edition of Brothers & Sisters (4.9/ 8 on 4/10/11). In other words, there is no way ABC can move GCB to Sunday at 9 p.m. next season if it returns.
Next on ABC was the regularly scheduled 10 p.m. edition of GCB at a third-place 3.8/ 7. Earlier in the evening were encore telecasts of America’s Funniest Home Videos (#3: 2.8/ 6) and Once Upon a Time (#3: 2.5/ 4) from 7-9 p.m.
Elsewhere, NBC had nothing unusual to report with its line-up of Dateline (#2: 3.4/ 7 at 7 p.m.), older skewing Harry’s Law (#2: 5.1/ 9 at 8 p.m.), which based on total viewers is worthy of a renewal, and two-hours of Celebrity Apprentice, which averaged a 4.7/ 8 from 9-11 p.m. Comparatively, Celebrity Apprentice dipped by 23 percent from the year-ago evening (6.1/10 on 4/10/11). Here is the half-hour breakdown:
Celebrity Apprentice (NBC)
9:00 p.m.: 4.3/ 7 (#2)
9:30 p.m.: 4.4/ 7 (#2)
10:00 p.m.: 5.0/ 8 (#2)
10:30 p.m.: 5.2/ 9 (#1t)
While I do not want to give anything away, Lisa Lampanelli is the definition of the word bully.
Fourth in each of the half-hours from 7-10 p.m. was Fox’s encore combination of a 7 p.m. edition The Simpsons (1.3/ 3), The Cleveland Show (1.3/ 3), the regularly scheduled edition of The Simpsons (2.0/ 4), Bob’s Burger’s (1.8/ 3), Family Guy (2.5/ 4) and American Dad (2.2/ 4).
Source: Nielsen Media Research data
Source: Marc Berman@TVMediaInsights
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