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Ratings News - 2nd April 2012 *Full Tables Added*

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We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.



SUNDAY 4/01/12 Metered Markets

Household
Rating/Share
CBS 7.9/13
ABC 5.1/ 8
NBC 4.3/ 7
Fox 2.3/ 4

-Percent Change from Year-Ago Evening – Sunday 4/03/11
CBS: + 4, ABC: - 7, Fox: - 8, NBC: -12

----------

-Winners:
60 Minutes (CBS), The 47th Annual Academy of Country Music Awards (CBS)

-Honorable Mention:
Once Upon a Time (ABC)

-Losers (excluding repeats):
Dateline (NBC), The Cleveland Show (Fox)

----------

-Rating Results:
It was a clean overnight sweep for CBS, which bested distant No. 2 ABC by 55 percent in the overnights. Third overall was NBC, which featured three-hours of Celebrity Apprentice, followed by distant Fox.

Older skewing granddaddy 60 Minutes opened the evening for the Eye net with a 7.5 rating/14 share at 7 p.m., followed by The 47th Annual Academy of Country Music Awards at an 8.1/13 from 8-11 p.m. Comparably, The ACM Awards was five percent above the year-ago telecast (7.7/12 on 4/0/3/11), and that translated into 13.05 million viewers and a 3.3 rating/9 share among adults 18-49 (based on the Live Plus Same Day data). Here is the half-hour breakdown:

The 47th Annual Academy of Country Music Awards (CBS)
8:00 p.m.: 8.2/13 (#1)
8:30 p.m.: 8.3/13 (#1)
9:00 p.m.: 8.2/12 (#1)
9:30 p.m.: 8.1/12 (#1)
10:00 p.m.: 8.1/13 (#1)
10:30 p.m.: 7.4/13 (#1)

Over at ABC, week five of drama GCB remains a modest (albeit “on the fence”) performer at a third-place 4.6/ 8 in the overnights at 10 p.m. Comparably, this was 21 percent below a year-ago Sunday night telecast of Body of Proof (5.8/ 9 on 4/03/11), with retention out of the 9:30 p.m. portion of Desperate Housewives (#2: 6.3/10) of 73 percent. Five-week overnight track for GCB: 6.0/10 – 5.5/ 9 – 4.7/ 8 – 4.8/ 8 – 4.6/ 8.

Next Sunday, ABC will test GCB in the Sunday 9 p.m. hour, with back-to-back original episodes.

Earlier in the evening on ABC was a repeat of veteran America’s Funniest Home Videos at a 3.6/ 6 at 7 p.m. (#2t), followed by reliable Once Upon a Time at a second-place 5.9/ 9 at 8 p.m. Comparably, Once Upon a Time was right on par with year-ago occupant Secret Millionaire. Desperate Housewives, meanwhile, averaged a 6.3/10 in the 9 p.m. hour, which was also equal to one year earlier.

Elsewhere, three-hours of Celebrity Apprentice on NBC (featuring two episodes and two firings) scored a 4.6/ 8 in the overnights from 8-11 p.m., building by 28 percent from a 3.6/ 7 (#2t) for Dateline at 7 p.m. Comparably, however, Celebrity Apprentice dropped by 29 percent from the 6.5/10 for a two-hour edition on 4/03/11. Here is the half-hour breakdown:

Celebrity Apprentice (NBC)
8:00 p.m.: 3.9/ 6 (#3)
8:30 p.m.: 4.2/ 7 (#3)
9:00 p.m.: 4.7/ 7 (#3)
9:30 p.m.: 4.7/ 7 (#3)
10:00 p.m.: 4.8/ 8 (#3)
10:30 p.m.: 5.2/ 9 (#2)

As for Arsenio Hall’s verbal attack on Aubrey O’Day, what did you think? Click here: http://tinyurl.com/732l2hm

Fox capped off the evening with an encore telecast of The Simpsons at 7 p.m. (#4: 1.5/ 3), followed by The Cleveland Show (#4: 1.8/ 3), another repeat installment of The Simpsons (#4: 2.4/ 4), Bob’s Burgers (#4: 2.2/ 3), Family Guy (#4: 3.2/ 5) and American Dad (#4: 2.7/ 4). While Fox is dependent, of course, on the young adult demos, based on the overnights the network could use a major shot of adrenaline on this evening.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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