Ratings News - 26th March 2012 *Full Tables Added*

We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.



SUNDAY 3/25/12 Metered Markets

Household
Rating/Share
CBS 7.5/12
ABC 5.2/ 9
NBC 4.8/ 8
Fox 2.4/ 4

-Percent Change from Year-Ago Evening – Sunday 3/27/11
ABC: +37, NBC: + 4, CBS: – 9, Fox: -17

———-

-Winners:
60 Minutes (CBS), The Amazing Race (CBS)

-Worthy of Renewal:
Harry’s Law (NBC)

-Noticeable Erosion:
Celebrity Apprentice (NBC)

-Losers (excluding repeats):
The Cleveland Show (Fox), Bob’s Burgers (Fox)

———-

-Rating Results:
CBS led this fourth Sunday in March, with a 44 percent advantage in the metered markets over second-place ABC. But individual program results for the Eye net are approximate due to part of the ongoing NCAA Basketball Tournament bleeding into primetime. Third overall was NBC, followed by distant Fox.

Fifteen minutes of the final portion of basketball scored a 10.9 rating/20 share in the overnights from 7-7:15 p.m. ET, which led into older-skewing 60 Minutes at an also dominant 8.7/15 from 7:15-8:15 p.m. Next was always reliable (and younger skewing) The Amazing Race at a 6.7/10 from 8:15-9:15 p.m., followed by The Good Wife (#1: 7.2/11) and CSI: Miami (6.6/11) from 9:15-11:15 p.m. Only CSI: Miami is on the fence for renewal of the CBS Sunday night series.

Over at ABC, week four of modest GCB was on par from one week earlier with a third-place 4.8/ 8 at 10 p.m. Comparably, retention out of the 9:30 p.m. portion of lead-in Desperate Housewives (6.4/10) was 75 percent. What this means, no doubt, is that GCB only stands a 50/50 chance of being picked-up for next season. Four-week overnight track for GCB: 6.0/10 – 5.5/ 9 – 4.7/ 8 – 4.8/ 8.



Earlier in the evening on ABC was veteran America’s Funniest Home Videos (#3: 3.8/ 6) at 7 p.m., followed by consistent Once Upon a Time (#2t: 5.9/ 9) and soon-to-conclude Desperate Housewives (#2: 6.4/10) from 9-11 p.m. AFHV and Once Upon a Time will, of course, be renewed for next season.

On NBC, sophomore drama Harry’s Law is an option in the Sunday 8 p.m. hour with a 5.9/10 (#2t) and growth from lead-in Dateline (#2: 4.3/ 8 at 7 p.m.) of 37 percent. Comparably, Harry’s Law built from short-lived year-ago occupant America’s Next Great Restaurant (2.7/ 4 on 3/27/11) by 119 percent in the overnights. While the skew for Harry’s Law is certainly older, the size of the audience itself should warrant a renewal.



Harry’s Law led into two more hours of Celebrity Apprentice, which finished third in the 9-11 p.m. block with a 4.4/ 7. Compared to one year earlier (6.5/10 on 3/27/11), this is a loss of 32 percent.

Celebrity Apprentice (NBC)
9:00 p.m.: 4.0/ 6 (#3)
9:30 p.m.: 4.3/ 6 (#3)
10:00 p.m.: 4.8/ 8 (#3)
10:30 p.m.: 4.6/ 8 (#3)

Fox capped off the evening with a combination of repeats and originals as follows:

Fox/Sunday
7:00 p.m. – The Simpsons (R): 1.6/ 3 (#4)
7:30 p.m. – The Cleveland Show: 1.9/ 3 (#4)
8:00 p.m. – The Simpsons (R): 2.6/ 4 (#4)
8:30 p.m. – Bob’s Burgers: 2.3/ 4 (#4)
9:00 p.m. – Family Guy (R): 3.0/ 5 (#4)
9:30 p.m. – American Dad: 2.9/ 4 (#4)

Why the network would air original episodes of The Cleveland Show, Bob’s Burgers and American Dad out of encore telecasts is a mystery.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights