Mastodon Mastodon Mastodon Mastodon Mastodon Ratings News - 16th March 2012 *Full Tables Added*

SpoilerTV - TV Spoilers

Ratings News - 16th March 2012 *Full Tables Added*

Share on Reddit

We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.



Metered Market Thursday Ratings
Solid Start for Missing on ABC

Thursday 3/15/12
Metered Market Results

Household
Rating/Share
Fox 7.8/13
ABC 6.8/11
CBS 3.4/ 6
NBC 3.3/ 5
CW 1.8/ 3

-Percent Change from Year-Ago Evening – Thursday 3/17/11
CW: +100, ABC: +70, NBC: +22, CBS: - 8, Fox: -27

----------

-Winners:
Missing (ABC), American Idol (Fox), Grey’s Anatomy (ABC)

-Losers (excluding repeats):
2012 NCAA Basketball (CBS), Community (NBC), Parks and Recreation (NBC), Up All Night (NBC)

----------

-Ratings Breakdown:
Even a diluted American Idol is a dominant American Idol, and Fox led this third Thursday in March with a 1.0 metered market rating point advantage over second-place ABC. But ABC was the real winner of the evening care of the series-debut of drama Missing, which finished a solid second with a 7.8 rating/13 share in the overnights at 8 p.m. Comparably, Missing beat the series-premiere of short-lived fall time period occupant Charlie’s Angels (6.1/10 on 9/22/11) by 28 percent. It outdelivered year-ago occupant Wipeout (4.2/ 7 on 3/17/11) by 86 percent. And the overnight rating was flat in each half-hour with a 7.8, which means that viewers must have liked what they saw. This is a solid start for Missing.

Next on ABC was veteran Grey’s Anatomy, which won the 9 p.m. hour with a 7.5/12, followed by spin-off Private Practice at an also dominant 5.3/ 9 at 10 p.m. As a reminder, Private Practice will move into the Tuesday 10 p.m. hour out of Dancing With the Stars for four weeks beginning on April 10.

On Fox, aforementioned American Idol opened with a dominant 10.6/17 in the overnights at 8 p.m., which dipped by 21 percent from one year earlier (13.5/22 on 3/17/11). Next was a repeat of the pilot episode of drama Touch at a second-place 5.1/ 8 at 9 p.m., which is certainly respectable for an encore telecast. Touch airs in originals in the Thursday 9 p.m. hour effective next week.

Over at CBS, First Round – Day 1 of 2012 NCAA Basketball averaged an uneventful 3.4/ 6 in the overnights from 8-11 p.m., which dropped by nine percent from the year-ago basketball match-ups (3.7/ 6 on 3/17/11). And the year-ago evening translated into 4.95 million viewers and a 1.7/ 6 among adults 18-49, which of course is well below the Eye net’s regularly scheduled Thursday night line-up.

In return series news, sitcom Community on NBC was above average at a third-place 3.1/ 5 in the overnights at 8 p.m., which increased by 11 percent from the year-ago evening (2.8/ 5 on 3/17/11). But a 3.1 is still nothing to boast about. Next was Parks and Recreation at a fourth-place 2.9/ 5 at 8:30 p.m., followed by The Office (#4: 3.7/ 6) and Up All Night (#4: 2.6/ 4) from 9-10 p.m. The Office, of course, still resonates among adults 18-49. In week three news, NBC drama Awake finished second with a 3.6/ 6 at 10 p.m., which was 22 percent below its debut on 3/01/11. Worth positively noting for Awake was overnight growth out of Up All Night of 38 percent.

The Vampire Diaries on The CW, meanwhile, remains the network’s highest rated show at a 2.2/ 4 in the overnights at 8 p.m. But freshman lead-out The Secret Circle dipped to a 1.5/ 2 at 9 p.m., which is similar to what Nikita was performing at last season.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

Sign Up for the SpoilerTV Newsletter where we talk all things TV!

Recommendations

SpoilerTV Available Ad-Free!

Support SpoilerTV
SpoilerTV.com is now available ad-free to for all subscribers. Thank you for considering becoming a SpoilerTV premium member!
Latest News