Ratings News - 14th February 2012 *Full Tables Added*

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METERED MARKET MONDAY RATINGS
The Voice Leads NBC to Victory

Monday 2/13/12
Metered Market Results

Household
Rating/Share
NBC 8.5/13
CBS 7.3/11
ABC 6.0/ 9
Fox 4.5/ 7
CW 1.2/ 2

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-Percent Change from Year-Ago Evening – Monday 2/14/11
NBC: +123, CBS and CW: no change, ABC: - 5, Fox: -24

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-Winners:
The Voice (NBC), How I Met Your Mother (CBS), 2 Broke Girls (CBS), Two and a Half Men (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-The Jury is Out:
Smash (NBC)

-Wise to Call it Quits:
House (Fox)

-Losers (excluding repeats):
Gossip Girl (CW), Alcatraz (Fox), Hart of Dixie (CW)

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-Ratings Breakdown:
The huge news at NBC, no doubt, is The Voice, which led the network to Monday overnight victory with a dominant 9.8 rating/15 share from 8-10 p.m. Comparably, that beat the year-ago combination of scripted dramas Chuck (3.4/ 5 on 2/14/11) and The Cape (2.3/ 4) by a whopping 244 percent. And it was just eight percent below its Monday return one week earlier (10.6/16 on Feb. 6), which translated into 17.84 million viewers and a 6.7 rating/17 share among adults 18-49, based on the Live Plus Same Day results. Congratulations, NBC…you have a bona fide hit.

Here is the half-hour breakdown:

The Voice (NBC)
8:00 p.m.: 9.1/14 (#1)
8:30 p.m.: 9.7/14 (#1)
9:00 p.m.: 10.3/15 (#1)
9:30 p.m.: 10.2/15 (#1)

Week two of NBC musical drama Smash lost noticeable steam, however, with a third-place 5.7/10 in the overnights at 10 p.m. The positive news remains the time period improvement, with the 5.7 almost double the lackluster 2.9 time period average this season (courtesy of The Playboy Club, repeats of Prime Suspect and Rock Center With Brian Williams). But Smash dipped by 26 percent from its week-ago debut (7.7/13 on Feb. 6). Retention out of the 9:30 p.m. portion of The Voice was lacking at 56 percent. And Smash dropped by 15 percent in the second-half hour (6.2/10 to 5.3/ 9). One year earlier, older-skewing Harry’s Law was equal in the overnights (but Smash will, of course, perform better in the younger demos).

If Smash settles in now, NBC could still have something here. But if there is more erosion in subsequent weeks, this could be a potential issue. Stay tuned.

Despite the increased competition, CBS was equal to its Monday overnight average from one year earlier with its line-up of How I Met Your Mother (#2: 6.7/10), 2 Broke Girls (#2: 7.5/11), Two and a Half Men (#2: 8.7/13), Mike & Molly (#2: 7.7/11) and Hawaii Five-O, which won the 10 p.m. hour with a 6.6/11. Season to-date, Two and a Half Men is still on the plus side year-to-year. But compared to the year-ago evening last night (9.6/15 on 2/14/11), it was down by nine percent.

In the battle of ABC’s The Bachelor versus The Voice on NBC, relationship mumbo-jumbo takes a clear backseat. But a 5.9/ 9 for The Bachelor from 8-10 p.m. is only 11 percent below one year earlier (6.6/10 on 2/14/11). It will, however, be interesting to see what happens when Dancing With the Stars returns in March. Expect the Monday HUT levels to explode.

Here is the half-hour breakdown:

The Bachelor (ABC)
8:00 p.m.: 5.9/ 9 (#3)
8:30 p.m.: 5.8/ 9 (#3)
9:00 p.m.: 5.8/ 9 (#3)
9:30 p.m.: 6.2/ 9 (#3)

At 10 p.m., Castle closed the evening for ABC with a second-place 6.1/10, which was three percent above the 5.9/10 on 2/14/11.

Elsewhere, something has to give and recently introduced drama Alcatraz on Fox dipped to a series-low 4.2/ 6 in the overnights at 9 p.m. One year earlier, short-lived crime solver Chicago Code was stronger at a 5.2/ 8. Earlier in the evening on Fox was soon-to-conclude House at a fourth-place 4.8/ 7, which was 28 percent below the 6.7/10 on 2/14/11. Yes, it makes sense for House to call it quits.

As always, The CW could not compete with its line-up of Gossip Girl (#5: 1.1/ 2) and freshman Hart of Dixie (#5: 1.2/ 2).

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights