The premiere of US drama series Revenge blew the competition out of the water on Monday night, helping Seven to its first win of the official 2012 ratings period, while Ten slid to fourth place behind the ABC.
After a lengthy promotional lead up over the non-ratings period, Revenge averaged 2.067 million viewers in the five-city metro (peaking at 2.424m). It also won comprehensively in the key demographics, with over a million viewers in both the 18-49 and 25-54 age brackets. 814,000 viewers watched in the regional markets.
Earlier in the evening, Seven News (1.374m), Today Tonight (1.323m), and Home and Away (1.039m) all won their timeslots. My Kitchen Rules (1.673m) continued a stellar start to its 2012 season. A double of How I Met Your Mother (814,000 and 613,000) made little use of the lead in audience but remains popular in the younger demographics.
Nine's decision to premiere two episodes of The Big Bang Theory rewarded it with 1.491m and 1.347m, reinforcing the show as Australia's favourite sitcom. Alcatraz premiered quite well at 8:30pm, with 1.133m tuning in. Almost its entire audience (1.036m) stuck around for a second episode at 9:30pm. Person of Interest was solid with 493,000 in the inexplicable 10:30pm timeslot.
Nine News pulled in an audience of 1.152m; 907,000 of whom stuck around for the reveal of a new look A Current Affair. A repeat of The Big Bang Theory did 954,000, reinforcing that Nine made the right choice in dumping Excess Baggage to GO! - where incidentally, it managed just 118,000 viewers.
ABC News was smack on a million viewers. Together with Australian Story (846,000), 7:30 (732,000), and Four Corners (725,000), it was enough to push the ABC's primary channel and network past Ten into third place for the evening in total people.
Ten's evening was an outright disappointment. The Biggest Loser (776,000) and Ten News at Five (725,000) were its only programmes in the top 20. The performances of The Project (458,000), Bondi Rescue (448,000), NCIS: Los Angeles (367,000), and Hawaii Five-0 (396,000) were nothing short of humiliating - thrashed in their timeslots.
Sunrise (375,000) maintained a lead over Today (336,000) - it will be interesting to see what impact Ten's Breakfast will have in a two weeks time.
The Morning Show (180,000) continues to easily lead newcomer Mornings (110,000), while The Circle (46,000) flounders without the solid lead in audience enjoyed by its competitors.
In secondary channels, One snuck past a three way tie to win the 25-54 demographic. 7mate won 18-49 and 16-39. The most popular programme was Heartbeat (329,000).
Seven won the evening across primary channel and network shares in total people and all key demographics - it now leads the week.
Media Spy
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