Based on the ratings "The Walking Dead" has been getting, it's apparent that the show has branched out beyond genre fans for its audience base.
Hurd: That is the feedback. It started with the people who were already aware of the comic book and fans of the comic book and people who are zombie fans. But I think with the ratings we got, you have to break out beyond genre followers.
My sense is that people [became curious when friends said] "I'm not going out on Sunday night, I have to be home to watch "The Walking Dead."
We've got a pressure cooker because every decision you make is a life-or-death decision. When you've got that ramping up the stakes, if you connect with the characters, you really have gripping television. If we get it right, we've got those built-in stakes but at the same time we have fun with the fact that we are in a world that is populated not just by zombies but by other humans as well.
Some people watch the show to see the unique and graphic ways that we dispatch the zombies and other people look away from that when it happens. We're delighted to have both kinds of viewers.
As the second season progresses, what can viewers expect?
Hurd: Obviously, the tensions are continuing to rise with the love triangle between Lori and Rick and Shane.
You also have tension with people who didn't want to survive the CDC like Andrea. Is she going to embrace living now or is she going to look for another way to die? We also introduce new characters, like Herschel's farm. We not only have the new characters but the dynamics that those characters bring to our group.
Source: Full interview @ CNN
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