Vulture released several ratings figures that we don't come across every day, focusing on particular demographics and other unusual factors (level of education, ethnic origin, income, etc). I summed up most of them below :
By 'watched', Vulture means live ratings + DVR recordings watched within 3 days :
Once Upon a Time (Sundays at 8 on ABC) :
- It is the #3 most watched show by women between 18 and 24.
The Simpsons (Sundays at 8 on FOX) :
- It is the #8 most watched show by the male population under 50.
- It is the #52 most watched show by the female population under 50.
- It is the #4 most watched show by boys between 12 and 17.
The Cleveland Show (Sundays at 8:30 on FOX) :
- It is the #3 most watched show by boys between 12 and 17.
Family Guy (Sundays at 9 on FOX) :
- It is the most watched show by male teenagers.
- It is the most watched show by boys between 12 and 17.
American Dad (Sundays at 9:30 on FOX) :
- It is the #2 most watched show by male teenagers.
- It is the #2 most watched show by boys between 12 and 17.
The Good Wife (Sundays at 10 on CBS) :
- It was beaten by The Playboy Club on the women between 18 and 34 demo (2.1% of them watched the 3 episodes of The Playboy Club while The Good Wife's average is only of 1.6%).
2 Broke Girls (Mondays at 8:30 on CBS) :
- 4.4% of the women over 65 years old watch the show, it's better than Modern Family, getting only 3.7% of that elder demo. ABC's hit is even less watched by people between 65 and 122 years old than Man Up or The Middle.
Two and a Half Men (Mondays at 9 on CBS) :
- It is the #2 most watched comedy by both male and female population under 50.
- It is the #5 most watched show by kids between 12 and 17.
Terra Nova (Mondays at 8 on FOX) :
- It is FOX's second most watched show by people over 50.
Gossip Girl (Mondays at 9 on the CW) :
- It is the lowest rated show on network TV.
Castle (Mondays at 10 on ABC) :
- It is the oldest-skewing show on ABC, 12.2% of the women over 65 watch the show.
NCIS (Tuesdays at 8 on CBS) :
- One episode of this show has more viewers (21.5 million viewers) than the entire NBC Thursday comedy block (21.3 million viewers when you combine the results of Community, Parks and Recreation, The Office and Shitney).
- It is the #2 most watched show on TV by women over 50.
- It is one of the two dramas in the top 10 of the most watched shows among people under 50.
NCIS Los Angeles (Tuesdays at 9 on CBS) :
- It is the #4 most watched show on TV by women over 50.
Glee (Tuesdays at 8 on FOX) :
- It is the most watched show by female teenagers.
- It is the #2 most watched show by women between 18 and 24.
New Girl (Tuesdays at 9 on FOX) :
- It is the most watched show by the latino population between 18 and 49 (while The X Factor is the most watched show by the african-american population).
- It is the #2 most watched show by female teenagers.
- It is the most watched show by women between 18 and 24.
Parenthood (Tuesdays at 10 on NBC) :
- It is the #4 most watched show by rich people (with a median annual income of $78,000).
Modern Family (Wednesdays at 9 on ABC) :
- It is the most watched show by rich people (with a median annual income of $83,000) and very rich people (with a median annual income of over $100,000).
Revenge (Wednesdays at 10 on ABC) :
- An impressive figure of 0.6% of kids between 2 and 11 watch the show on Wednesdays, from 10 to 11pm (and I bet 0.6% of kids between 2 and 11 are sleeping in class the next day...).
Law & Order SVU (Wednesdays at 10 on NBC) :
- It is the only NBC show among the 50 most watched shows on network TV (#41).
Community (Thursdays at 8 on NBC, as it should be, all season long) :
- It is the #3 most watched show by people with at least 4 years of college (yeah, and Community should also get to do 4 years at Greendale university !).
Parks and Recreation (Thursdays at 8:30 on NBC) :
- It is the lowest rated show among kids from 2 to 11 (only 0.3% of them watch the show).
- It is the #2 most watched show by rich people (with a median annual income of $78,000).
- It is the most watched show by people with at least 4 years of college.
The Office (Thursdays at 9 on NBC) :
- It is the only NBC series in the top 50 among teenagers.
- It is among the top 10 shows watched by women between 18 and 24.
- It is the #3 most watched show by rich people (with a median annual income of $78,000).
- It is the #2 most watched show by people with at least 4 years of college.
The Secret Circle (Thursdays at 9 on the CW) :
- It is the show having the smallest concentration of people with at least 4 years of college.
Grey's Anatomy (Thursdays at 9 on ABC) :
- It is the #3 most watched show by the female population under 50.
- It is the #47 most watched show by the male population under 50.
- It is one of the two dramas in the top 10 of the most watched shows among people under 50.
Bones (Thursdays at 9 on FOX) :
- It is FOX's most watched show by people over 50.
A Gifted Man (Fridays at 8 on CBS) :
- It is the liest popular scripted series among rich people.
Blue Bloods (Fridays at 10 on CBS) :
- It is the #5 most watched show by women over 50.
Chuck (Fridays at 8 on NBC) :
- It is the lowest rated show among women between 18 and 34 (only 0.7% of them are watching the final season live or over the weekend).
Fringe (Fridays at 9 on FOX) :
- It is the show with the biggest percentage boost when you include DVR recordings : +133% among adults between 18-49. 90210, Up All Night, Modern Family and Supernatural are right after.
Source.
Ratings - Unusual data, original facts
Nov 18, 2011
Cancelled Shows Community Grey's Anatomy Modern Family NCIS Parenthood Parks and Recreation Ratings Revenge The Good Wife The New Girl
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Wow, that is really awesome and interesting!
ReplyDeleteThis information is SO interesting and totally shows you just how/where viewership is going. Is it me, or does anyone else think that the stats for Terra Nova (It is FOX's second most watched show by people over 50.) is not what FOX was hoping/going for, for that show? LOL!
ReplyDeleteHahaha, Shitney.
ReplyDeleteThe fact that Fringe has the biggest percentage boost when you include the DVR recordings - SHOWS FRINGE WASN'T SUPPOSE TO BE SCHEDULED ON FRIDAYS! this show has to be on a day with people who can watch this.
ReplyDeleteYes i agree,they should of left it on Thursday night at 9 right after Bones.It was perfect in that time slot,and doing a hell of allot better then it is now on Friday night.
ReplyDeleteAccording to Vulture I'm rich. That's hysterical. Tells me a lot about the people putting these stats together.
ReplyDeleteThat was an interesting read...Hooray for Fringe!
ReplyDeleteI don't think it is news that watching Chuck won't get you dates.
ReplyDeleteHahahahahaha.
ReplyDeleteI wish I had your income then. You must be making triple my annual income.
ReplyDeleteI assume the Gossip Girl fact is actually in regards to its viewers hip not its A18-49 rating because I think that title actually goes to Nikita,
ReplyDeleteITA on all of your points, esp the Revenge one. It's kinda eye-opening to see some of these viewing habits. And the Castle comment had me on the floor too. LOL!
ReplyDeleteI also found it interesting that they pointed out that while many young girls watch Revenge, very few of them watch Parks and Rec. Well, who would you want as a role model for a child: revenge-seeking-fake-bitter Emily Thorne or sweet-patriotic-honest-hard-working-dedicated-friendly Leslie Knope? I just don't get it.
ReplyDeleteEye opening indeed!
See,this is why we need to have dvr recordings included,these numbers say it all.They provide tangible proof that Fringe hasn't lost an audience.I will truly go crazy if Fox cancels Fringe after seeing this.
ReplyDeletewow, thanks! really interesting
ReplyDeleteOh, I would kill for such an analysis for shows such as Kardashians whatever, Jersey Shore, Housewives of wherever and others like it.
ReplyDeleteI always wondered who the hell watches this kind of crap. I would looooove to see not only the demos on those, but also the level of education (*cough * lack thereof* cough*) and economic level of the viewers.
I assume they rate very high with zombies and other brain dead creatures, but unfortunatelly there is no available data on the living dead.
I'm always surprised that Castle skews so old. It has a ton of pop culture references and stars that are popular among younger viewers. It has to be the time slot.
ReplyDeleteIt kinda scares me actually. I shudder to think about it more. AND these girls are staying up till 11pm to watch that show?
ReplyDeleteLeslie Knope FTW I say! ;)
I agree. AND it is on after DWTS which had the older audience too.
ReplyDeleteI'm completely horrified that a large number of kids 12-17 watch 2.5 Men, but it's nice to know Terra Nova is doing well with at least one population. Too bad it won't help its renewal chances. Eeek, for Gossip Girl - maybe they won't get a final season. I always knew smart people watch Community but the Chuck info surprises me. All in all, it is interesting to see who watches what and when.
ReplyDeleteHasn't it always been like that for Gossip Girl? I feel like it's at the bottom of the TV show list each season basically since it began to air.
ReplyDeleteNot the demo I was hoping for either. It's one of the few new shows I started watching this season that I am still watching. Slowly almost everything else has drifted away. Of course, I would stick with the show that might be cancelled.
ReplyDeleteI was shocked about Castle too, but like you, the biggest shock was what constitutes rich and very rich in this list.
ReplyDeleteAgreed. By demos, Nikita is routinely .10 behind GG. However, in total viewers Nikita roundly beats GG each week by 400,000 - 500,000 viewers. It's interesting to me that so many people older than demo range watch Nikita.
ReplyDeleteDon't forget the enormous amount of teen boys watching 2.5 Men too. Alan, Charlie, and Walter don't inspire me as role models either. It's time for parents to take back control over what their children watch.
ReplyDeleteYeah, where do they get these numbers? Who establishes that? I don't mean to sound snobbish, but 100,000 is not "very rich".
ReplyDeleteI tried and TRIED so hard to watch it but I kept laughing all the way through it. I was disappointed cause I love 'dinosaurs and stuff' but it was NOT what I thought it was going to be. To me it went off the rails after the 3rd episode.
ReplyDeleteYeah... but I kinda gave up on anything 2.5 Men-related. And I actually expected that a lot of kids watched it because there are so many people in general that watch it, I assumed a good percentage would be kids watching with their (bad) parents. It is a gross, misogynistic, vulgar show and not funny at all IMO.
ReplyDeleteYou are right: parents should take control over what their children end up watching. It is just sad to read such news.
Well, in a body-fixated world, let's not forget that Nathan Fillion does not have the abs and the muscles to grab the attention of younger female viewers while the cast of Hawaii 5-0 does.
ReplyDeleteIn a world in which shirtlessness has become more and more common (and I have nothing against eyecandy, as long as it is not completely gratuitous) perhaps that could be a reason.
Especially not if you have two incomes in your household (~50,000 a year salary each). Mortgage and college payments eat that up quickly.
ReplyDeleteHey, why isnt Supernatural on the list?
ReplyDeleteBunky I think you are now my favourite SpoilerTV! I love these articles. Please don't stop.
ReplyDeleteAmen to that!
ReplyDeleteVulture must have done some kind of door to door research, or else it would be impossible to know who in the house is watching.
ReplyDeleteTotally agree with you Laura :-)
ReplyDeleteHey Jini how are you? I'm glad you agreed,i almost kept going on and on about it ,but i didn't want to keep shouting the same message,I figured a little at a time is a better way to go.Hope all is good :) Have a good evening! Count down time,there's 21 minute till Fringe....See ya soon! :D
ReplyDeleteThanks for posting it! Very interesting actually. I'm really surprised about Castle and Chuck. And so glad about Fringe!
ReplyDeleteRight? Fox sure knows how to kill a great show,sometimes there reasoning is beyond description....... :D
ReplyDeleteThat's really interesting. (I watch Chuck..oh wait...over 34)
ReplyDeleteWhat I worry about is...has the network noticed? They seem to still count so heavily on Nielson and I just don't know if Nielson (or the Networks) are counting in DVR info. This question is especially interesting in terms of the complaints after ABC cancelled two daytime soaps. There were accusations that ABC wasn't counting DVR numbers at all...nor were they adding in SoapNet (an internet channel created to facilitate watching day time soaps after the work day) numbers. I wonder if this attitude toward new technology based viewer numbers is widespread among those focusing on primetime ratings.
ReplyDeleteWell Castle is kind of the obvious one, because there are only few shows on tv that have a crazy fan base, whose fans go to all these conventions, comic cons and vote like crazy in all those online polls, like Chuck, Fringe, Supernatural and Castle is one of them, but it is also the luckiest one cuz it also has the best ratings, courtesy of Dancing with the Stars (viewers above 60), so all of those "senior citizens" give Castle a boost a fair share of viewers, so as long as they are winning their time slots they are here to stay, I wish Fringe also had a opener show like this no matter the age range, we might not have to worry about it being cancelled every year : ).
ReplyDeleteVery interesting data and shows us that the ratings aren't just black and white (even though it seems that way!)
ReplyDeleteWell, I side with Sheldon regarding Fox/Rupert Murdoch.
ReplyDeletehttp://www.youtube.com/watch?v=vB9iAuw8ZCE&feature=related
..and supernatural?
ReplyDeleteLOL I know,when i saw Castle i read it twice thinking i read it wrong...I first i wondered if it was a mistake,but if you think about it,it makes sense,its a straight forward police drama,even though they are attracted to each,they aren't all over each other.No cursing,little sex ,everything that a younger person might want,but not necessarily needed for the older age group to keep them interested...in a nutshell,no bells or whistles needed.....
ReplyDeleteI tried too, but I quit after ep 4.... There's just nothing about me that keeps me interested.
ReplyDeleteI knoow, it's crazy what they consider rich and very rich...
ReplyDeleteHey Laura :-)
ReplyDeleteAlways agree with you ;-)
I'm just fine and sooo busy. How are you ??
Now we have to wait a looong time to get the next episode...
Hi Jini, it is a long time before we see another new episode,if you have any episodes recorded you might want to give it a shot,i will
ReplyDeletewatching repeats of something..I'm doing pretty do,can't complain,who going to listen if i do,lol...Glad your doing well and busy,its better then not having anything to do at least you know your brain won't rot,lol. :D
veryy intersting thankss!!
ReplyDeleteI kinda like Terra Nova and will keep watching :)
ReplyDeleteDoesn't surprise me.
ReplyDeleteOlder demos have no tolerance for serialized shows. They love their procedural television, and Castle is that.
wow that is CRAZY NCIS beat out the NBC thursday lineup lol
ReplyDeleteWhat interesting and odd information. The Secret Circle one made me a giggle a little. Not sure why. :P
ReplyDelete