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Ratings News - 4th October 2011 - Full Ratings Tables Added

Oct 4, 2011

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Here are the Monday overnights:

Monday 10/03/11
Metered Market Results

Household
Rating/Share
ABC 10.6/16
CBS 7.9/12
Fox 6.3/ 9
NBC 2.9/ 4
CW 1.3/ 2

-Percent Change from Year-Ago Evening – Monday 10/04/10:
Fox: +15, CBS: + 7, ABC: -12, CW: -19, NBC: -31

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-Winners:
Dancing With the Stars (ABC), How I Met Your Mother (CBS), 2 Broke Girls (CBS), Two and a Half Men (CBS), Mike & Molly (CBS), House (Fox)

-Honorable Mention:
Castle (ABC)

-Losers (excluding repeats):
The Sing-Off (NBC), Gossip Girl (CW), Hart of Dixie (CW), The Playboy Club (NBC)

----------

-Ratings Breakdown:
ABC led this third Monday of the 2011-12 season in the overnights, beating second-place CBS by 34 percent. But the network’s still dominant Dancing With the Stars has lost steam and Two and a Half Men on CBS has settled in after the initial curiosity about Ashton Kutcher. Third over was Fox, which had a respectable performance for week two of Terra Nova, followed by struggling NBC and distant The CW.

Dancing With the Stars finished first in each of its four half-hours with an average 11.8 rating/18 share from 8-10 p.m. While any network would be satisfied with an overnight performance of this magnitude, compared to one year earlier (14.1/21 on 10/04/10) this was down by 16 percent. Even so, Dancing With the Stars is still a notable force, with the half-hour breakdown as follows:

Dancing With the Stars (ABC)
8:00 p.m.: 11.5/18 (#1)
8:30 p.m.: 12.1/18 (#1)
9:00 p.m.: 12.0/17 (#1)
9:30 p.m.: 11.7/17 (#1)

My pick to bid adieu tonight: Chaz Bono, who just cannot cut a rug.

Dancing With the Stars led into Castle, which won the 10 p.m. hour in the overnights with an 8.1/13. Comparably, retention out of the 9:30 p.m. portion of Dancing With the Stars was 69 percent.

Over at CBS, the standout once again was Two and a Half Men at a solid second-place 11.3/16 at 9 p.m., which will translate into a time period win among adults 18-49. While that has dropped significantly from its inflated first two weeks of the season (Sept. 19: 18.7/26, Sept. 26: 13.3/19), year-to-year this was an increase of 24 percent (9.1/13 to 11.3/16). And Two and a Half Men outdelivered week three of lead-in 2 Broke Girls (#2: 7.5/11 at 8:30 p.m.) by a significant 51 percent. While 2 Broke Girls dipped by five percent from one week earlier (7.9/11 on 9/26), take a look at its overnight performance versus year-ago occupant Rules of Engagement:

CBS/Monday 8:30 p.m.
10/04/10 – Rules of Engagement: 5.2/ 8 (#3)
10/03/11 – 2 Broke Girls: 7.5/11 (#2)
Percent Change: +44

Needless to say, the full season pick-up for 2 Broke Girls will be arriving at any moment.

Earlier in the evening on CBS was How I Met Your Mother at a very solid (and second-place) 6.8/10 at 8 p.m. Comparatively, that was an increase of 17 percent from one year earlier (5.8/ 9 on 10/04/10). Capping off the evening for the Eye net was Mike & Molly (#2: 8.3/12 -- up 11 percent from one year earlier) and Hawaii Five-O (#2: 6.8/11 -- down by 19 percent) from 9:30-11 p.m. Based on the last night’s episode, it is very obvious why Melissa McCarthy won the Emmy for Outstanding Lead Actress in a Comedy.

In week two news, Terra Nova on Fox scored a respectable 5.9/ 9 in the overnights at 8 p.m., which dipped by only eight percent from its two-hour week-ago series-opener (6.4/ 9 on 9/26/11). Compared to former time period House one year earlier (7.1/10 on 10/04/10), that was a loss of 17 percent. House, now at 9 p.m., returned last night with a third-place 6.8/10, which built from the 8:30 p.m. portion of Terra Nova (6.0/ 9) by 13 percent and year-ago drama Lie to Me (3.9/ 6 on 10/04/10) by 74 percent.

Also in week two news, CW drama Hart of Dixie dropped to a 1.4/ 2 at 9 p.m., which was seven percent below year-ago occupant Gossip Girl (1.5/ 2 on 10/04/10) and 18 percent below its week-ago debut (1.7/ 2 on 9/26/11). Gossip Girl, now at 8 p.m., could only muster a 1.2/ 2 in the overnights at 8 p.m. Obviously, this is not a good season to-date for The CW.

NBC, meanwhile, has fumbled the ratings ball on Monday with its combination of two-hours of The Sing-Off (#4: 3.0/ 4 from 8-10 p.m.), which never should have aired outside of December, and week three of colossal flop The Playboy Club, which dipped to a very last-place 2.7/ 4 at 10 p.m. Three-week overnight track for The Playboy Club: 3.9/ 6 – 3.3/ 5 – 2.7/ 4. Compared to failed year-ago occupant Chase (3.8/ 6 on 10/04/10), The Playboy Club last night declined by 29 percent. NBC would be wise to move Harry’s Law back into the Monday 10 p.m. hour immediately and replace Harry’s Law in the Wednesday 9 p.m. hour with upcoming newsmagazine Rock Center with Brian Williams.

And there you have it…the Monday overnights.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

17 comments:

  1. Yay for both Terra Nova and for House.

    An 8% dip from the premiere to week two is brilliant. Most shows that are successful would love to have had that... It certainly gives it a fighting chance after the average start last week.

    House knocking back what Lie To Me did in the later timeslot by 74% gives the show a chance at another season. Assuming Fox can either keep Terra Nova going strong beforehand, or replace it with another strong 8pm show, then it definitely has a chance. Assuming the creative team (Shore & Laurie) want to return...

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  2. I don't know. Dancing set the bar pretty high last night, with some emotion numbers. It's starting to get interesting. I agree with the assessment that Chaz Bono is going to end up as the bottom two this week.

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  3. sad to hear about Playboy Club .. I hope it keeps airing for at least 13 episodes..

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  4. I wonder how much Terra Nova will drop next week, it was so boring this week I wouldn't be surprised if people tuned out next.

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  5. Hart of Dixie actually rose in its 2nd week, thats impressive.

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  6. All the comedies and Hawaii Five-0 won the night in key demographics!  Great and very entertaining!

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  7. While it is a good thing that TN kept most of it's viewers, it's still not nearly as good of an event that you seem to believe it is. First off, it's still way under what expectations were, and when you compare it to the second episode of the last big event show of Monday (Fringe's second episode) Fringe went from 9 million on the 2 hour pilot to 14 million viewers the next episode.

    And then look at what happened to Fringe's ratings...
    Here's hoping that the ratings either stay above 3.0 or at least don't fall below a 3.0...

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  8. I agree its not great, but considering the pilot's ratings weren't good, only an 8% dip is good news! :)

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  9. Yeouch.  Hawaii Five-0 is getting closer and closer to Castle.  Only 700,000 viewers more for Castle am i correct?

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  10. You can't count on something like that.  A ratings bump after a premiere is almost unheard of.  The total retention from week one to week two is a miracle in itself.

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  11. I'm relieved at the 100% retention but not impressed. I was hoping maybe the numbers would go up. However, it is good that they didn't fall.

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  12. According to Monday's finals, Terra Nova held on to 100% of its premiere audience.  Color me shocked (and impressed). 

    Ugh.  The CW is slumping.  Hart of Dixie is doing better in the ratings than Gossip Girl.  I'd like to see the W18-34 demo numbers to get a closer look at what's going on there.

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  13. I was hoping a 10 for HOUSE, but it's not that far. I hope it won't drop.

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  14. I didn't expect a whole lot from the CGI either, but I am a little disappointed.  I was expecting it to be at least as good as Primeval in that department.

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  15. I guess I was entertained, but it was derivative...I like the special effects more than other people apparently (I refuse to believe we will have Jurassic Park-type graphics on a weekly tv show...just not gonna happen) but after the somewhat boring second episode, I'm worried it won't become something really entertaining. 

    I know that the word of mouth here was bad, but when it was brought up in conversation Sunday night at dinner, my dad, and his friend were eagerly awaiting Monday's episode. So I think that while a lot of people were underwhelmed, I also think that a certain type of people comment here on STV, and they do not include the general public. (Hence why we don't have 200+ comments on a Dancing With the Stars recap, but we get hundreds of comments on barely-watched shows like Fringe and SPN)...

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  16. Word of mouth, around here anyway, wasn't all that great about the premiere.  I don't know what it's like on other sites but most commenters here at Spoiler TV seemed underwhelmed.  That's why I was so shocked that it didn't lose any viewers.

    What do you think of the show?

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  17. I wasn't counting on anything. If anything I was expecting it to fall to a 2.7 or something. But with a show that's supposed to be "a big adventure" or something like that, sometimes word of mouth leads to a bigger second week, or an eventual climb in ratings. Of course this is hardly common anymore...now mostly shows just crash and burn.

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