Ratings News - 3rd October 2011 - Full Ratings Table
Oct 3, 2011
American Dad Cancelled Shows Family Guy Ratings The Good Wife The SimpsonsSunday 10/02/11 Overnight Results
Household
Rating/Share
NBC 10.1/16
CBS 8.9/14
ABC 5.2/ 8
Fox 3.7/ 6
-Percent Change from Year-Ago Evening – 10/03/10:
CBS: +10, NBC: - 7, ABC: -16, Fox: -49
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-Winners:
60 Minutes (CBS), Sunday Night Football: New York Jets at Baltimore (NBC)
-Fading Fast:
Desperate Housewives (ABC)
-Big Losses in Week Two:
Pan Am (ABC)
-Losers (excluding repeats):
Nothing – lots of diversified options to go around.
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-Ratings Breakdown:
NBC remained the dominant network thanks to Sunday Night Football, followed by CBS (which is approximate due to an estimated 15-minute primetime football overrun), ABC and Fox.
The New York Jets at the Baltimore Ravens on Sunday Night Football averaged an approximate 13.1 rating/20 share in primetime, with the half-hour breakdown as follows.
Sunday Night Football (NBC)
8:30 p.m.: 12.9/20 (#1)
9:00 p.m.: 13.7/21 (#1)
9:30 p.m.: 13.7/21 (#1)
10:00 p.m.: 13.4/21 (#1)
10:30 p.m.: 11.8/19 (#1)
This should translate into approximately 20-million viewers with the adult 18-49 rating in the 8-range. Had it not been for Sunday Night Football, struggling NBC would really be in the toilet.
Earlier in the evening on NBC was pre-game Football Night in America as follows:
Football Night in America (NBC)
7:00 p.m.: 2.6/ 5 (#4)
7:30 p.m.: 5.0/ 9 (#2)
8:00 p.m.: 8.0/13 (#1)
In week two news, drama Pan Am on ABC dipped to third-place at 10 p.m. with a 5.8/10. Comparably, that was down by a hefty 33 percent from its week-ago series opener (8.7/14 on 9/25/11). One year earlier, former occupant Brothers & Sisters averaged a 6.7/11 in the overnights on 10/03/10.
Pan Am lead-in Desperate Housewives has also sprung a leak, with a third-place 6.7/10 at 9 p.m. and erosion over the year-ago evening (9.1/13 on 10/03/10) of 26 percent. Needless to day, the series-finale of Desperate Housewives this spring cannot come soon enough.
Earlier in the evening on ABC was the season-premiere of veteran America’s Funniest Home Videos (#3: 3.9/ 7), which was on par with one year earlier and always resonates among kids and teens, followed by Extreme Makeover: Home Edition (#3: 4.5/ 7), which slipped year-to-year by 15 percent. Unless ABC has second thoughts, Extreme Makeover: Home Edition moves into the Friday 8 p.m. hour on Oct. 21.
Due to an estimated 15-minute football overrun on the East Coast, all individual program results for CBS are approximate and appear as follows. Note that 60 Minutes featured the departure of Andy Rooney.
CBS/Sunday
7:00 p.m. – Football / 60 Minutes: 12.2/21 (#1)
7:30 p.m. – 60 Minutes: 11.4/19 (#1)
8:00 p.m. – 60 Minutes / The Amazing Race: 11.2/18 (#1)
8:30 p.m. – The Amazing Race: 6.4/10 (#2)
9:00 p.m. – The Amazing Race / The Good Wife: 8.0/12 (#2)
9:30 p.m. – The Good Wife: 7.4/11 (#2)
10:00 p.m. – The Good Wife / CSI: Miami: 8.1/13 (#2)
10:30 p.m. – CSI: Miami: 6.3/11 (#2)
Although older-skewing The Good Wife is now officially beating competing Desperate Housewives in the overnights, the tired gang on Wisteria Lane will have the advantage among adults 18-49 ( and the other young demos). As for Jenna and Ethan on The Amazing Racxe, maybe they should just stick to Survivor.
Last-place Fox opened with a repeat of The Cleveland Show (#2: 4.3/ 7), which may have included partial football coverage. Next was an encore telecast of The Simpsons (#4: 2.9/ 5), which led into the original 8-10 p.m. animated block as follows:
Fox/Sunday
8:00 p.m. – The Simpsons: 3.9/ 6 (#4)
8:30 p.m. – The Cleveland Show: 3.2/ 5 (#4)
9:00 p.m. – Family Guy: 4.3/ 6 (#4)
9:30 p.m. - American Dad: 3.5/ 5 (#4)
Keep in mind, of course that the strength of the Fox’s animated sitcoms falls within the young adult demos (and not the overnights).
Source: Nielsen Media Research data
Source: Marc Berman@TVMediaInsights
The Good Wife is looking, ahem, Good on Sundays... pleased for the show as it's always getting praise
ReplyDeleteSo glad The Good Wife did okay. This Football overlap is a tad frustrating however.
ReplyDeleteYAY THE GOOD WIFE.
ReplyDeleteYes, I don't like it very much.
ReplyDeleteI just have my DVR set from 9 to 10:30
I remember the first time I ever encountered this phenomenon. I was waiting for the latest episode of the final season of Star Trek: DS9. I was also 10. This was in 1999, so DVDs weren't really an option should an episode be missed. Unfortunately, a baseball game went 20 minutes over its allotted timeslot. No one bothered to push the DS9 episode back, so I missed 20 minutes and found myself watching one of the characters screaming due to having lost a leg. HOW DID IT HAPPEN!?!?!?!?
ReplyDeleteWhat about us adults over age 50? Where's the stats for us? and don't say it doesn't matter because it does matter to me. I am 50!
ReplyDeleteWasn't TGW pulling in like 12+ mil last year though? Still not pleased with the time/day change; flipped to CBS at 8 and it wasn't on! Let's just say I didn't handle it so well...
ReplyDeleteWhile it may matter to most human beings, it doesn't matter to advertisers. Even though it really should. That's why CBS' monstrous successes don't put them in 1st place (that honour goes to FOX for shows like Family Guy with a 3.5 in the demo, but less than 7 million viewers).
ReplyDeleteIt was pulling between 10-13 million last year.
ReplyDeleteStill, the 18-49 demo (which is the most important part of the ratings to Advertisers) has gone up this week from last week's 2.3 and it kept the same amount of viewers (approx 10.5 million) as last week and I think they're both up over last year's finale (2.2 if I remember correctly) so all in all, TGW has moved to Sunday with at least minimal friction.
God Desperate Housewives should get more viewers, this season is soo good!
ReplyDeleteAs of now, it's growing week to week. I thought if any show was going to possibly grow this season (for the storyline is coming into fruition as well as the identity of the show as well) it would be TGW. The finale of season 2 had a 2.2 if I remember correctly. After moving to Sunday, it went UP to a 2.3 (usually shows tumble immediately!) then this week it went up again to a 2.4. While generally these numbers aren't outstanding, they are increasing and doing well, while most shows are dwindling in their numbers. I'm hoping that the show can regain it's former 18-49 ratings of 2.6-3.0 or so. That would be wonderful!
ReplyDelete