Before everyone freaks out, I'd like to see the actual numbers for the other shows as well. Remember last week for Supernatural and Nikita? I have a feeling that whatever hit them last week, hit Fringe this week. I can't imagine them having positive numbers this week either. (And this is still better than last year for FOX during the 9pm time period.)
Looking at the ratings every Saturday depresses me now. Fringe is on a creative high has been really since S2 and I just can't understand why people don't want to watch such a brilliantly acted and written show.
It doesn't matter if it affected everyone... It matters if Fringe dips below a 1.4... and it did on its second episode. And you know shows generally shed viewers as the season goes on...
Maybe it was preempted somewhere. Stay positive. Watch live and keep spreading the word. I don't understand because it is the best show ever. Fringe Rocks!
Clearly it's not just Fringe. http://insidetv.ew.com/2011/10/01/fringe-nikita-gifted-ratings/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entertainmentweekly%2Fausiellofiles+%28Entertainment+Weekly%2FEW.com%27s%3A+The+Ausiello+Files%29
Yeah, the numbers weren't great by any means, but it's not just Fringe that fell. It was basically all scripted that fell last night and their numbers/falling percentage are relatively similar. It was bad news for all scripted last night, not just Fringe that everyone seems to be focusing on. I'm a huge fan of the show myself, but all shows need to be worried about last night, not just one.
I wish I could be more positive because other shows didn't do so as well either not just Fringe but what matters is that the fucking Kitchen Nightmares is 0.4 better.
while i wasn't the biggest fan of the last epi, i'm still a fan of the show and am really really hoping that it gets back to what made it oUTSTANDING! I request you not speek such horrible words. LLAP Fringe!
I saw that too and totally forgot where I read it as well. But yeah, last night was not good for anyone in scripted TV. Only one scripted show (Blue Bloods) did better than a reality show (Kitchen Nightmares) last night. That is very sad.
If Supernatural is in danger then so are Nikita,90210,Hart of Dixie, Gossip Girl, Ringer, H8R and Top Model. Although the last two are reality shows so they are much cheaper to produce.
"Supernatural had a series low in terms of overall viewers" Getting a series low in your 7th season isn't really that surprising. It is its relativities compared to CWs other shows that really matters. Plus there are lower expectations for Fridays.
While I don't think SPN is in any danger of cancellation, these ratings are very disappointing given the fantastic start to s7. Eps 1 and 2 deserved SO much better than these ratings.
Worth mentioning that ep1 of SPN beat Fringe by quite some margin in the Live+3 day DVR figures when it added 50% to its demo - taking it from a 0.8 to a 1.2. Fringe usually tops that list. Last week it was 4th - beaten by 3 CW shows.
CWs live +SD ratings are down across the board this season but live + 3 day DVR ratings are up. I wonder if CW viewers are switching to DVRing at a faster rate than on other networks. They tend to be younger, so more likely to access the shows in less traditional ways (DVR, online etc).
Personally the MORE I like a show the LESS likely I am to watch it live. Who wants their viewing interrupted by all those ads?
On a related question - if Fringe was down and SPN was down, what were these people watching instead?
If they would count everybody that has a DVR at least.... Let's see what our REAL DVR numbers are. That would be quite doable.
We out vote everybody online, I only know a handful of the more fanatic fans that have lost interest. This is ridiculous. These last two episodes are my favorite back to back episodes of Supernatural since AHBL1 and AHBL2...
you know, at this point it shocks me that in this era of globalization, worldwide commerce, etc, they haven't yet changed the system. shows are watched in the whole world, and not just on tv, but more and more people choose to watch them on their computers. so to measure the success of a show by the number of people who are sitting on their couches during the commercial break in one country alone, sounds very unfair!
I want to start cursing, but I'll hold my tongue... I was home last night and watched Fringe, heck I watched it live on my direct tv to boost the color and the picture quality... I'm not the kind of person that likes to go out on a Friday night... The work week is over, and all I wanna do is go home and kick back in front of the tv... Seriously WTH?
There is NO WAY two and a half men got nearly 30 million viewers and Supernatural gets less than 2... That is just impossible unless nearly everybody that watches Supernatural is online talking about it. Aren't there any casual viewers out there?
Ya but the only shows that had more than 2million viewers and a 1.0 or higher in 18-49 was Secret Circle and Vampire Diaries.
Supernatural in terms of overall viewers had more than 90210,Gossip Girl,H8R. Was about 100k lower than the series debut of Hart of Dixie which was heavily promoted. Had just as many viewers as Top Model and although had 10k less viewers than Nikita had a better 18-49 rating. Also was about 200k viewers lower than Ringer which is another heavily promoted show.
This all on a Friday. Supernatural needs a good lead in. I'm not trying to knock Nikita but it just isn't going to help. CW's only real good lead in show is Vampire Diaries now. Which as you can tell by ratings now Nikita was helped by it last year as was Supernatural during Season 5, before they were moved to after Smallville.
CW had to expect this. But I feel after this last episode the ratings will be up next week.
Also last week Supernatural's 18-49 Live+Same Day was 0.8. But the Live+3 Day DVR was 0.4, meaning 50 percent more adults 18-49 acutally watched the episode sometime within 3 days after it aired live.
But the problem with that is the channels are getting pay for commercials, if you watch it on your computer you don,t have commercials, if you watch it live in another country, you won,t care about commercials cause you won't take the plane to buy your things :(
if only there was a way to count every people who watch it and not the very few people who have a box
The problem is that it's a business, and most of the money comes from ad revenue. I agree that they need to find a better way to monetize the show for people who want to tape it or download it from other areas of the world.
Good article about how the Nielsen System works, alternatives and why it probably won't be going anywhere anytime soon http://io9.com/5636210/how-the-nielsen-tv-ratings-work--and-what-could-replace-them
I think Fringe is seeing the consequences of erasing (temporarily) one of its lead characters from the series. While Peter is still VERY much a part of the series and each episode so far this season, many of the Peter fans miss him and are not enjoying this season.... Apparently they are not even tuning in.
People (not all) are having a hard time accepting changes in characters they feel they know or almost own and can't just let the story unfold in the way TPTB are sharing it.
That said, Last season was so strong and the writers are so good, one would think they get a bit of leeway and trust from the fans. They certainly have mine.
I think its always hard to know how many people actually watch shows because inevitably shows like Supernatural, Fringe etc will have a bigger online presence because they are the kind of shows that people talk about.
Whereas Two and Half Men doesn't have a massive online fandom (as far as I can tell) the casual every day American apparently is perfectly happy to sit down and watch it every week.
CBS must be really happy with Blue Bloods. Good thing too, it's a brilliant show. VERY unhappy about Fringe, but it was coming. I'm pretty sure this will be the last season, but at least the writers will see it coming and (hopefully) rap things up the best they can...
It doesn't matter. It's statistical sampling. If the sample is random and the sample size is large enough than the estimate of the total viewership should have a pretty small margin of error.
If fans aren't watching because of the lack of Peter then frankly I am disappointed and annoyed by them. Its so obvious he will be back, its not like he was killed of for good. And if Peter fans want more Peter in the future they need to watch the damn show before its cancelled!
Disclaimer: I know not all Peter fans are like that and this is just me ranting and being upset in general.
Totally! And then on top of that, what about all the other viewers and fans all over the WORLD that stream it live on the internet just so they can see the new episodes because their country hasn't gotten them yet? The Supernatural fandom has a worldwide fanbase. It's not just based in the US and Canada! >.< I only know of a handful too, Debbie. I will never understand it. This Nielson system is just crap altogether. I read a really interesting article about how the Nielson ratings are inaccurate awhile back and it made A LOT of sense to me.
But yes you do, Katie. I know of fans who watch it streamed live on the internet. I have a good chunk of Brazilian friends who do this every Friday night and they see the commercials too.
It doesn't matter if they see it or not in Brazil, they,re not going to take a plane to go buy US products from the US compagnies. They won't pay to show their commercials to people in another country knowing that won't help them sell their things.
i find it hard to believe that fans wouldn't tune in because of peter's abscence. specially when we know it's just temporary!! he's coming back, they are just making a point. i love peter and i want him back, but i think that the story they are telling is very compelling and it's necessary to have peter gone for 3 or 4 eps in order for it to be properly told.
having said so, i think that the two first episodes haven't been as strong as you would expect from fringe. nothing has been going on, whereas the first episodes of season 3, with olivia over there, were amazing. and i was impatient to have our olivia back, but the story arch rocked and i enjoyed it a lot.
i hope that once peter is back we get a bit more action!!
SPN is going through something similar with Cas. I think he'll be back but a lot of interviews are pointing in the other direction. He's got a huge fan base and about a 20% loss in viewership sounds about right.
I hope it is fans making a temporary point like you said.
I just know how fans attach to characters more than the series even. Look at Criminal Minds. Those fans ranted over and over about JJ and Prentiss being gone even though the show kept fairly steady ratings wise.
I just think so many people like what they are comfortable with and change scares angers or at least irritates them.
Personally I am really enjoying seeing the effects of last season's finale on this season's beginning. I always enjoy direct myth arc episodes FAR FAR more than MOTW or even MOTW that relate to the myth arc. Despite having 2 MOTW episodes in row, I think this season is off to a very solid if not great start.
This may be true to a limited extent, but I recall shopping in European convenient shops and pharmacies and not seeing a US brand anywhere. I don't mean this as a negative. I'm just saying they're not the primary market for US companies, so I understand companies refusing to pay extra for their ads being shown overseas.
People FRINGE must get season 5! no matter what! A lot of people have a busy friday as you said Linlighthouse and use DVR´s! Fringe is very special and has funs all over the world, fringe has huge funbase! such kind of show cannot simply be canceld because of friday nights ratings!The writers must have the opportunity to tell the whole story only so we would be able to have an amazing ending of the series! Fringies we must unite and save Fringe!
Stopping watching Fringe live just because Peter is not in in is ridiculous ! But on ratings, this is an overall bad week for tv. Just hope ratings will be better next week for Fringe, this show must continue!
Do you really think that's the reason?I know that some people said that they would stop watching if Cas "died" but I was kind of hoping that it wouldn't affect the ratings..
It doesn't make sense..I mean,are there any people honestly thinking that he's really gone for good?!?Are we watching the same show??They writers practically spelled it out for us.
These numbers for Supernatural are very upsetting.
At this point I don't understand what a show has to do to endear itself to the American tv audiences. It seems that the better and more thrilling the episodes of Supernatural are, the more they are disliked by the public.
If the series is so under -appreciated then it would probably be more desirable to leave Jared and Jensen free to hopefully find better jobs, which will appeal to a wider public and give them a chance to have their hard work better appreciated!! I'm sure that if they got starring roles in the new show "CSI Seattle", for example, it would get millions of viewers! I'm sorry if I sound a little bitter in this post, but that's how I'm feeling at the moment.
I would hope that the 20% drop in ratings is not due to Castiel fans not watching, as it is the classical "chop off your nose to spite your face" situation. If Supernatural goes off the air then there is no chance of Castiel remaining, while if it continues he may, and probably will, show up again. For me, I would be quite happy if his time on the show was over as he has had a good run for his money.
I'm really scared that the ratings will drop again next week now that everybody thinks Cass is gone :( Cas won,t come back for sure if SPN get cancel....the show need to be watch if we want to see Cas again
I think it's part of it. I'd guess the loss if Smallville as a lead in is another big factor. I think there are a lot of people who think that Misha will make a few appearances this season as a leviathan, but that Cas is either gone or will just reappear briefly to die for good.
There have been the really vocal Cas or Dean fans who have been threatening to leave, but I'm more concerned about the quiet Misha fans who mostly watch for Cas and will be less interested in the show without him. I suspect those numbers are greater than the angry ones.
It's a shame..If the show is cancelled Cas,along with all the other characters,will be gone one way or another.
I'm sure that he will appear as a Leviathan,probably the "boss" they kept mentioning. Have him dying after he's freed is a possibility,but a small one in my opinion. My theory:He appears as the Leviathan boss after a few episodes. Then in the mid season finale we will learn that he's not really dead.My guess is that the boys will be in trouble and he'll take control of the body(briefly) to help them.They'll spent the second half of the season trying to find a way to free him.And they'll succeed in the season finale.If there's a season 8,I think Cas will be human. : )
Or they don't like sci fi. Or they have a job and aren't home on Friday nights. Or they go to their kids' games on Friday. Or they don't like the show.
I like Fringe and I'm sorry the ratings were low but it's not like you have to be a genius to follow the plot.
It is not great news at all for Supernatural but it's not panic time either. Mostly because everything at the CW is doing poorly. H8R will go even though it is cheap, but it will most likely be replaced with a different reality show so that doesn't hurt or help the scripted shows. One Tree Hill is ending so that is one slot open for a pilot. The CW usually does 2-3 new shows per year. All in all, Supernatural needs to have higher ratings than at least 3 non-reality CW shows to stay in the cautiously optimistic range.
"On a related question - if Fringe was down and SPN was down, what were these people watching instead?" My guess is sports or they were enjoying the gorgeous weather while they can. Until advertisers care about DVR numbers, they really won't matter in the renewal and cancellation of a series, unless the company that makes the show sees a great DVD sale potential and discounts the show to the networl.
foreign companies should insert commercials in the episodes that are streamed on line through the network's site. britishsh companies when streamed in the uk, spanish when in spain, etc. they can trace the ip of the computer that's streaming the episode, so it shouldn't be that big of a deal. it just requires a new business vision, a wider one.
A vast amount of fans who are online supporting Supernatural are not from the United States. Therefore, advertisers do not care a jot about whether they are watching or not.
i meant the showrunners are making a point, sorry!! they need to show what life is like without peter so that the impact of his comeback is well appreciated. we are on the same page here, i think fans shouldn't stop watching just because peter's not on a few episodes because he is still crucial to the story!
Agreed. I think because we love our shows so much we do tend to forget that it is a business. If shows cost more to buy than they get from advertisers, then they are costing the company money. Businesses don't stay around and bosses don't get bonuses with a dying product line. Things that don't make a profit get cut. It's not personal and it's not because the network hates the fans; it's because the show doesn't make money and something else might.
Furthermore, unless the show is owned by the network (Supernatural is owned by Warner Brothers who is the W in the CW), no amount of iTunes sales or DVD sales matter a jot. The network doesn't see any of these profits. Same goes with product placement and syndication. The only thing the networks make money off of is the advertising. That's why DVR numbers don't matter either. If you watch the show but skip the commercials, advertisers are not going to pay for you. It would be stupid and bad business for them to do so.
Unfortunately, this is not practical. Live streaming sites are not legitimate and are in fact illegal most of the time. Networks hate live streaming and if they could stop it they would. This is true with other countries as well as the United States. If New Zealand is showing Supernatural season 6 right now but all it's viewers already saw season 6 a year ago, fewer people are going to be watching it on New Zealand's stations. With advances in technology, I would foresee fewer sites getting away with live streaming instead of advertisers guessing what country the person watching it is at, highjacking the website to add in place specific advertising, and then releasing it to allow people to see the show again.
Yes the ratings are disappointing but its a Friday night, and most importantly people aren't glued to their TVs as much as in the past since we can watch online, on phones, basically anywhere. Outdated rating systems included people just don't watch TV like they did 20, 30, 40 years ago.
Doesn't mean the fanbases aren't loyal to their shows. I don't think either Fringe or Supernatural are in danger...for a weak night they do well in their demos. But this conversation will continue all year and into next as each week we see the ratings. Let's hope all go up once the weather craps out completely :)
My question is why New Zealand is on season 6. The technology is obviously there now to get the episodes there at the same time the us affiliates receive them, and the demand to get them at the same time is there because people want to discuss them on the web. It must be an archaic business arrangement, which should be fixable.
The American audience is watching it, most of them just don't have Nielsen boxes or watch it online after it airs. We've been battling low ratings from the very beginning. Just how the new exec. at CW still has faith in SN.
Sorry but if only 3 milion people in the US like sci-fi than I will eat an airplane. And if Terra Nova can have 9 milion viewers on a different night than and it sucks so far than I really do not get it.
And everybody knows that sci-fi has changed over the past decade. It`s not about the space and aliens anymore.
And I`ve seen an interview with John Noble during the summer or I don`t know exactly when, but he said Abrams has a deal with FOX that if things start to go really wrong for the show, they`ll give them another season or just 13 episodes to finish the story
Now that I do not understand. It would seem to make better business sense to allow everyone to see it at about the time. That would stop the live streaming issue.
0.7 is never good but it doesn't have the same negative impact on the CW. What does it mean that Warner Brothers owns it? Basically if the CW were to choose which show to cancel, Supernatural or another one, they would look first at how much money they were losing with each show and if they were about equal, they would likely cancel the other show and keep Supernatural. However, let's hope that the ratings stabilize and that Supernatural is in the top 5 ratings-wise for the CW. If they do that, then there should not be a question about a season 8.
hey! hey! wait a minute there! That's so rude! Face it! Love it as much as you want to, but obviously there are reasons why it has low-rating, and I'm pretty sure that it is more than ''because those who don't watch are all stupid'' crap.
Just because you don't like Terra Nova doesn't mean it sucks. And just because you love Fringe doesn't mean it is the best thing out there. And no, not everyone watched sci-fi shows to see aliens. And it doesn't mean those who don't watch Fringe don't like Sci-fi. I love sci-fi, but I don't watch Fringe, and I don't have the intention to. Is that a problem?
You`re so full of it. You don`t watch Fringe but you`re sure that the low ratings have something to do with the quality of the show. The show has never been better and many people would agree with me. And I`ll tell you why the show has got low ratings - it`s on Friday and people don`t get it. Because this show is much different to anything I`ve ever seen on TV before. And the stupidity comes from the fact that people can`t deal with one of the main characters being gone for about 4-6 episodes.
I think attitudes to DVRing might be changing. The view was that noone watched the ads if you'd recorded it, hence the advertisers wouldn't pay for DVR viewers. But research about 18m ago from Nielson concluded that; - those who DVR are richer, younger, and watch more TV than those that don't - all valuable features for advertisers. AND - people DO watch the ads. The report said "Contrary to fears that DVRs would wipe out the value of commercials because of viewers fast-forwarding through ads, DVRs actually contribute significantly to commercial viewing. In May 2010, the average rating for a primetime commercial minute among persons age 18-49 in DVR households rose from 1.54 in live viewing to 2.21 three days later –a 44% lift."
A few years ago all that mattered, and was measured, was live viewers. Now they use Live + SD DVR. So they must value DVR viewings to some extent. I don't know why they would value a DVR viewing on the same day more than a later one though? Re the DVD sales. This raises a point about other income streams. SPN has lots. Its DVD sales are fantastic. s4 and s5 both made around $16m in the US alone, plus more on blu rays. That is a pretty big chunk (maybe a 1/4 to 1/3) the cost of making a season. It outsells Fringe, TVD, and lots of shows with much bigger TV audiences by a long way. It is also syndicated on TNT, and they have just bought and started to show s6. It is also widely sold around the world and the DVDs sell around the world. Plus downloads on itunes at $2.99 an ep, Amazon video on demand etc. Alot of those income streams go to WB. But they part own CW and bankroll its losses. I think your statement in a different post Dahne, that the CW makes its renewal / cancellation decisions independently from the network owners for whom SPN is a major income generator is a bit unrealistic. In your scenario, the 2 shows with similar ratings, where one earns millions for your owner, that go a fair way towards making up for the loss you make, and the other doesn't I think it is obvious which way that is going to go. For these reasons I am still not too worried about SPN. Nikita is different though. They moved it too soon to Fridays. It doesn't have a settled enough fan base. It is a good show that deserved better.
Pretty sure about one thing: I have seen similar things to Fringe before. A lot. And I really don't care about the main character being gone for several episodes.That plot always opens new directions to a show, and usually good ones. And don't blame the low rating entirely on the show being shown on Friday night. It HAS something to do with the show itself. Fringe is not a flawless show you know. No show is. That being said, I never say Fringe is a bad show. In fact, it must be a really good one, having that loyal fanbase and favors from critics.
Like I said, just because you hate Terra Nova doesn't mean it is a bad show. *sigh* again, there must be sth wrong with Fringe. And for the record, once again, I think Fringe must be one hell of a show. But it has problems. That's the truth.
The thing wrong with the show IS the main character being gone for some time. Because people see that as a mistake and they don`t care if it leads to something better. People are afraid of change. And even if the number of people disatisfied with Fringe is quite low, because of the already low ratings it can be very disastrous for the show.
True, but whatcha gonna do? Unless we're ready to tell our friends we can't go out Friday nights because we have to watch Fringe, we just have to rely on the DVR more than when Fringe was on a different night. Anyway, I'm sure playback counts for something, even it's a day or two later.
yeah well may be you are right. Personally, I don't have any problem with the main character being gone, as long as his absence brings sth good for the show (hell, in a series of books I love, the main characters didn't even exist from the very start! talking about meta again. sigh) But I don't know, that might (or might not be) the main problem, since you put it that way. You are the one who love and watch the show carefully, so... But I have to agree though, low rating is disastrous to any shows.
NOTE: Name-calling, personal attacks, spamming, excessive self-promotion, condescending pomposity, general assiness, racism, sexism, any-other-ism, homophobia, acrophobia, and destructive (versus constructive) criticism will get you BANNED from the party.
OMG. Not a 1.2 already!?
ReplyDeleteDamn it, it's dead...
ReplyDelete*Don't panic, sweetie-pies.... Stay positive!*
ReplyDelete{I know it is hard but I really do hope we get a full S4 and not a half.... I would get very &*^%!}
sh*t. C'mon Fringies, we need to unite for our show!!!
ReplyDeleteBefore everyone freaks out, I'd like to see the actual numbers for the other shows as well. Remember last week for Supernatural and Nikita? I have a feeling that whatever hit them last week, hit Fringe this week. I can't imagine them having positive numbers this week either. (And this is still better than last year for FOX during the 9pm time period.)
ReplyDelete1.2? That's sad.
ReplyDeleteLooking at the ratings every Saturday depresses me now. Fringe is on a creative high has been really since S2 and I just can't understand why people don't want to watch such a brilliantly acted and written show.
ReplyDeleteIt doesn't matter if it affected everyone... It matters if Fringe dips below a 1.4... and it did on its second episode. And you know shows generally shed viewers as the season goes on...
ReplyDeleteMaybe it was preempted somewhere.
ReplyDeleteStay positive. Watch live and keep spreading the word.
I don't understand because it is the best show ever.
Fringe Rocks!
Well... that couldn't be much worse preliminary news... it's all not looking great.
ReplyDeleteit is really bad... makes me sad! numbers don't usually pick up during the season.
ReplyDeleteAll-time low? Oh man....Walter, do sth pls!!!
ReplyDeleteEasily...because they are too stupid to inderstand it
ReplyDeleteClearly it's not just Fringe. http://insidetv.ew.com/2011/10/01/fringe-nikita-gifted-ratings/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entertainmentweekly%2Fausiellofiles+%28Entertainment+Weekly%2FEW.com%27s%3A+The+Ausiello+Files%29
ReplyDeleteThat's something! Thanks!
ReplyDeleteFringe is as good as cancelled :(
ReplyDeleteYeah, the numbers weren't great by any means, but it's not just Fringe that fell. It was basically all scripted that fell last night and their numbers/falling percentage are relatively similar. It was bad news for all scripted last night, not just Fringe that everyone seems to be focusing on. I'm a huge fan of the show myself, but all shows need to be worried about last night, not just one.
ReplyDeleteI wish I could be more positive because other shows didn't do so as well either not just Fringe but what matters is that the fucking Kitchen Nightmares is 0.4 better.
ReplyDelete4 All SN Fans: The Supernatural Explained! - http://bit.ly/hauntxplained
ReplyDeleteYou idiot.
ReplyDeletewhile i wasn't the biggest fan of the last epi, i'm still a fan of the show and am really really hoping that it gets back to what made it oUTSTANDING!
ReplyDeleteI request you not speek such horrible words.
LLAP Fringe!
I think it's time to start panicking about Fringe.
ReplyDeleteWhat about Supernatural,guys?? Is it in danger?? I really don't understand American Ratings :(
ReplyDeleteRead somewhere that Supernatural had a series low in terms of overall viewers
ReplyDeleteI saw that too and totally forgot where I read it as well. But yeah, last night was not good for anyone in scripted TV. Only one scripted show (Blue Bloods) did better than a reality show (Kitchen Nightmares) last night. That is very sad.
ReplyDeleteSee SPN and Nikita also did badly, the Friday night curse strikes again for everyone
ReplyDeleteIf Supernatural is in danger then so are Nikita,90210,Hart of Dixie, Gossip Girl, Ringer, H8R and Top Model. Although the last two are reality shows so they are much cheaper to produce.
ReplyDelete"Supernatural had a series low in terms of overall viewers"
ReplyDeleteGetting a series low in your 7th season isn't really that surprising. It is its relativities compared to CWs other shows that really matters. Plus there are lower expectations for Fridays.
While I don't think SPN is in any danger of cancellation, these ratings are very disappointing given the fantastic start to s7. Eps 1 and 2 deserved SO much better than these ratings.
Worth mentioning that ep1 of SPN beat Fringe by quite some margin in the Live+3 day DVR figures when it added 50% to its demo - taking it from a 0.8 to a 1.2. Fringe usually tops that list. Last week it was 4th - beaten by 3 CW shows.
CWs live +SD ratings are down across the board this season but live + 3 day DVR ratings are up. I wonder if CW viewers are switching to DVRing at a faster rate than on other networks. They tend to be younger, so more likely to access the shows in less traditional ways (DVR, online etc).
Personally the MORE I like a show the LESS likely I am to watch it live. Who wants their viewing interrupted by all those ads?
On a related question - if Fringe was down and SPN was down, what were these people watching instead?
You know if they'd give ALL the households in America damn Nielson boxes, we probably wouldn't be going through this right now.
ReplyDeleteThey just need to scrap the Nielson system all together
ReplyDeleteAmen!
ReplyDeleteIf they would count everybody that has a DVR at least.... Let's see what our REAL DVR numbers are. That would be quite doable.
We out vote everybody online, I only know a handful of the more fanatic fans that have lost interest. This is ridiculous. These last two episodes are my favorite back to back episodes of Supernatural since AHBL1 and AHBL2...
Maybe upcoming SPN guests Jewel and the Buffettes will give SPN a little boost?
ReplyDeleteyou know, at this point it shocks me that in this era of globalization, worldwide commerce, etc, they haven't yet changed the system. shows are watched in the whole world, and not just on tv, but more and more people choose to watch them on their computers. so to measure the success of a show by the number of people who are sitting on their couches during the commercial break in one country alone, sounds very unfair!
ReplyDeleteI want to start cursing, but I'll hold my tongue... I was home last night and watched Fringe, heck I watched it live on my direct tv to boost the color and the picture quality... I'm not the kind of person that likes to go out on a Friday night... The work week is over, and all I wanna do is go home and kick back in front of the tv... Seriously WTH?
ReplyDeleteThere is NO WAY two and a half men got nearly 30 million viewers and Supernatural gets less than 2... That is just impossible unless nearly everybody that watches Supernatural is online talking about it. Aren't there any casual viewers out there?
ReplyDeleteYa but the only shows that had more than 2million viewers and a 1.0 or higher in 18-49 was Secret Circle and Vampire Diaries.
ReplyDeleteSupernatural in terms of overall viewers had more than 90210,Gossip Girl,H8R. Was about 100k lower than the series debut of Hart of Dixie which was heavily promoted. Had just as many viewers as Top Model and although had 10k less viewers than Nikita had a better 18-49 rating. Also was about 200k viewers lower than Ringer which is another heavily promoted show.
This all on a Friday. Supernatural needs a good lead in. I'm not trying to knock Nikita but it just isn't going to help. CW's only real good lead in show is Vampire Diaries now. Which as you can tell by ratings now Nikita was helped by it last year as was Supernatural during Season 5, before they were moved to after Smallville.
CW had to expect this. But I feel after this last episode the ratings will be up next week.
Also last week Supernatural's 18-49 Live+Same Day was 0.8. But the Live+3 Day DVR was 0.4, meaning 50 percent more adults 18-49 acutally watched the episode sometime within 3 days after it aired live.
But the problem with that is the channels are getting pay for commercials, if you watch it on your computer you don,t have commercials, if you watch it live in another country, you won,t care about commercials cause you won't take the plane to buy your things :(
ReplyDeleteif only there was a way to count every people who watch it and not the very few people who have a box
How about this? If you watch it on a DVR, you will be counted, but you can't skip the commercials.
ReplyDeleteThe problem is that it's a business, and most of the money comes from ad revenue. I agree that they need to find a better way to monetize the show for people who want to tape it or download it from other areas of the world.
ReplyDeleteGood article about how the Nielsen System works, alternatives and why it probably won't be going anywhere anytime soon http://io9.com/5636210/how-the-nielsen-tv-ratings-work--and-what-could-replace-them
ReplyDeleteI think Fringe is seeing the consequences of erasing (temporarily) one of its lead characters from the series. While Peter is still VERY much a part of the series and each episode so far this season, many of the Peter fans miss him and are not enjoying this season.... Apparently they are not even tuning in.
ReplyDeletePeople (not all) are having a hard time accepting changes in characters they feel they know or almost own and can't just let the story unfold in the way TPTB are sharing it.
That said, Last season was so strong and the writers are so good, one would think they get a bit of leeway and trust from the fans. They certainly have mine.
i know, but it just sounds ludicrous to me!!! i know that's how it works, but it still makes me sick. they need to figure out another way...
ReplyDeleteI think its always hard to know how many people actually watch shows because inevitably shows like Supernatural, Fringe etc will have a bigger online presence because they are the kind of shows that people talk about.
ReplyDeleteWhereas Two and Half Men doesn't have a massive online fandom (as far as I can tell) the casual every day American apparently is perfectly happy to sit down and watch it every week.
Yes. I agree with you on this wholeheartedly, Lou.
ReplyDeleteNOO Nikita and Superantural are having horrible ratings!! Maybe with winter coming the ratings will change
ReplyDeleteCBS must be really happy with Blue Bloods. Good thing too, it's a brilliant show. VERY unhappy about Fringe, but it was coming. I'm pretty sure this will be the last season, but at least the writers will see it coming and (hopefully) rap things up the best they can...
ReplyDeleteIt doesn't matter. It's statistical sampling. If the sample is random and the sample size is large enough than the estimate of the total viewership should have a pretty small margin of error.
ReplyDeleteIf fans aren't watching because of the lack of Peter then frankly I am disappointed and annoyed by them. Its so obvious he will be back, its not like he was killed of for good. And if Peter fans want more Peter in the future they need to watch the damn show before its cancelled!
ReplyDeleteDisclaimer: I know not all Peter fans are like that and this is just me ranting and being upset in general.
Totally! And then on top of that, what about all the other viewers and fans all over the WORLD that stream it live on the internet just so they can see the new episodes because their country hasn't gotten them yet? The Supernatural fandom has a worldwide fanbase. It's not just based in the US and Canada! >.< I only know of a handful too, Debbie. I will never understand it. This Nielson system is just crap altogether. I read a really interesting article about how the Nielson ratings are inaccurate awhile back and it made A LOT of sense to me.
ReplyDeleteBut yes you do, Katie. I know of fans who watch it streamed live on the internet. I have a good chunk of Brazilian friends who do this every Friday night and they see the commercials too.
ReplyDeleteI agree with you and hope I'm wrong.
ReplyDeleteWith so many comments dealing with missing Peter or missing the characters they "know", I would be surprised if some people have not tuned in.....
Here, here, Alexis! I totally agree with you!
ReplyDeleteIt doesn't matter if they see it or not in Brazil, they,re not going to take a plane to go buy US products from the US compagnies. They won't pay to show their commercials to people in another country knowing that won't help them sell their things.
ReplyDeletei find it hard to believe that fans wouldn't tune in because of peter's abscence. specially when we know it's just temporary!! he's coming back, they are just making a point. i love peter and i want him back, but i think that the story they are telling is very compelling and it's necessary to have peter gone for 3 or 4 eps in order for it to be properly told.
ReplyDeletehaving said so, i think that the two first episodes haven't been as strong as you would expect from fringe. nothing has been going on, whereas the first episodes of season 3, with olivia over there, were amazing. and i was impatient to have our olivia back, but the story arch rocked and i enjoyed it a lot.
i hope that once peter is back we get a bit more action!!
SPN is going through something similar with Cas. I think he'll be back but a lot of interviews are pointing in the other direction. He's got a huge fan base and about a 20% loss in viewership sounds about right.
ReplyDeleteSome of the stuff that is shown is not only sold in the US.
ReplyDeleteI hope it is fans making a temporary point like you said.
ReplyDeleteI just know how fans attach to characters more than the series even. Look at Criminal Minds. Those fans ranted over and over about JJ and Prentiss being gone even though the show kept fairly steady ratings wise.
I just think so many people like what they are comfortable with and change scares angers or at least irritates them.
Personally I am really enjoying seeing the effects of last season's finale on this season's beginning. I always enjoy direct myth arc episodes FAR FAR more than MOTW or even MOTW that relate to the myth arc. Despite having 2 MOTW episodes in row, I think this season is off to a very solid if not great start.
*YES, AGREE!*
ReplyDelete♥
This may be true to a limited extent, but I recall shopping in European convenient shops and pharmacies and not seeing a US brand anywhere. I don't mean this as a negative. I'm just saying they're not the primary market for US companies, so I understand companies refusing to pay extra for their ads being shown overseas.
ReplyDeleteI had a busy Friday night as many people do, DVR'd it, and will watch it tonight. Perhaps that's typical, and a partial reason for the numbers.
ReplyDeleteI know it sucks but I'm just being realistic here.
ReplyDeleteI don't see Fringe getting another season ...
ReplyDeleteLet's not panic just yet, considering the rest is not bad; and besides the network seems really happy with everything.
ReplyDeletePeople FRINGE must get season 5! no matter what! A lot of people have a busy friday as you said Linlighthouse and use DVR´s! Fringe is very special and has funs all over the world, fringe has huge funbase! such kind of show cannot simply be canceld because of friday nights ratings!The writers must have the opportunity to tell the whole story only so we would be able to have an amazing ending of the series! Fringies we must unite and save Fringe!
ReplyDeleteI think it is a shame that telling a great story isn't enough any more.
ReplyDelete"Considering the rest is not bad" what does that even mean? And what tells you that the network is "happy with everything"
ReplyDeleteWho let you sip the kool-aid? This is a problem...
Stopping watching Fringe live just because Peter is not in in is ridiculous ! But on ratings, this is an overall bad week for tv. Just hope ratings will be better next week for Fringe, this show must continue!
ReplyDeleteDo you really think that's the reason?I know that some people said that they would stop watching if Cas "died" but I was kind of hoping that it wouldn't affect the ratings..
ReplyDeleteIt doesn't make sense..I mean,are there any people honestly thinking that he's really gone for good?!?Are we watching the same show??They writers practically spelled it out for us.
These numbers for Supernatural are very upsetting.
ReplyDeleteAt this point I don't understand what a show has to do to endear itself to the American tv audiences.
It seems that the better and more thrilling the episodes of Supernatural are, the more they are disliked by the public.
If the series is so under -appreciated then it would probably be more desirable to leave Jared and Jensen free to hopefully find better jobs, which will appeal to a wider public and give them a chance to have their hard work better appreciated!!
I'm sure that if they got starring roles in the new show "CSI Seattle", for example, it would get millions of viewers!
I'm sorry if I sound a little bitter in this post, but that's how I'm feeling at the moment.
I would hope that the 20% drop in ratings is not due to Castiel fans not watching, as it is the classical "chop off your nose to spite your face" situation.
If Supernatural goes off the air then there is no chance of Castiel remaining, while if it continues he may, and probably will, show up again.
For me, I would be quite happy if his time on the show was over as he has had a good run for his money.
Guys stop worrying about Fringe, in case you didn't notice the ratings were 75% of a CSI and 170% of its main competitor aka pretty damn good.
ReplyDeleteI'm really scared that the ratings will drop again next week now that everybody thinks Cass is gone :( Cas won,t come back for sure if SPN get cancel....the show need to be watch if we want to see Cas again
ReplyDeletenikitaaa noooo
ReplyDeleteI think it's part of it. I'd guess the loss if Smallville as a lead in is another big factor. I think there are a lot of people who think that Misha will make a few appearances this season as a leviathan, but that Cas is either gone or will just reappear briefly to die for good.
ReplyDeleteThere have been the really vocal Cas or Dean fans who have been threatening to leave, but I'm more concerned about the quiet Misha fans who mostly watch for Cas and will be less interested in the show without him. I suspect those numbers are greater than the angry ones.
You need to compare with other shows of FOX for Fringe, you can't compare Fringe numbers with the numbers of CBS or the CW or any other newtwork.
ReplyDeleteIt's a shame..If the show is cancelled Cas,along with all the other characters,will be gone one way or another.
ReplyDeleteI'm sure that he will appear as a Leviathan,probably the "boss" they kept mentioning.
Have him dying after he's freed is a possibility,but a small one in my opinion.
My theory:He appears as the Leviathan boss after a few episodes.
Then in the mid season finale we will learn that he's not really dead.My guess is that the boys will be in trouble and he'll take control of the body(briefly) to help them.They'll spent the second half of the season trying to find a way to free him.And they'll succeed in the season finale.If there's a season 8,I think Cas will be human. : )
Baseball playoffs also started last night, so that would affect viewership in many regions.
ReplyDeleteAHA! A culprit! Well, Baseball is all well and good, but it may NOT be messin' with my Fringe ratings! Or Supernatural for that matter!
ReplyDeleteNot good at all. Supernatural is far too low for such good episodes.
ReplyDeleteOr they don't like sci fi. Or they have a job and aren't home on Friday nights. Or they go to their kids' games on Friday. Or they don't like the show.
ReplyDeleteI like Fringe and I'm sorry the ratings were low but it's not like you have to be a genius to follow the plot.
I hate the archaic Nielsen's rating system!!!
ReplyDeleteIt is not great news at all for Supernatural but it's not panic time either. Mostly because everything at the CW is doing poorly. H8R will go even though it is cheap, but it will most likely be replaced with a different reality show so that doesn't hurt or help the scripted shows. One Tree Hill is ending so that is one slot open for a pilot. The CW usually does 2-3 new shows per year. All in all, Supernatural needs to have higher ratings than at least 3 non-reality CW shows to stay in the cautiously optimistic range.
ReplyDelete"On a related question - if Fringe was down and SPN was down, what were these people watching instead?" My guess is sports or they were enjoying the gorgeous weather while they can.
ReplyDeleteUntil advertisers care about DVR numbers, they really won't matter in the renewal and cancellation of a series, unless the company that makes the show sees a great DVD sale potential and discounts the show to the networl.
foreign companies should insert commercials in the episodes that are streamed on line through the network's site. britishsh companies when streamed in the uk, spanish when in spain, etc. they can trace the ip of the computer that's streaming the episode, so it shouldn't be that big of a deal. it just requires a new business vision, a wider one.
ReplyDeleteA vast amount of fans who are online supporting Supernatural are not from the United States. Therefore, advertisers do not care a jot about whether they are watching or not.
ReplyDeleteI'm just joaking around Danny, you can say whatever you want.
ReplyDeletei meant the showrunners are making a point, sorry!! they need to show what life is like without peter so that the impact of his comeback is well appreciated. we are on the same page here, i think fans shouldn't stop watching just because peter's not on a few episodes because he is still crucial to the story!
ReplyDeleteAgreed. I think because we love our shows so much we do tend to forget that it is a business. If shows cost more to buy than they get from advertisers, then they are costing the company money. Businesses don't stay around and bosses don't get bonuses with a dying product line. Things that don't make a profit get cut. It's not personal and it's not because the network hates the fans; it's because the show doesn't make money and something else might.
ReplyDeleteFurthermore, unless the show is owned by the network (Supernatural is owned by Warner Brothers who is the W in the CW), no amount of iTunes sales or DVD sales matter a jot. The network doesn't see any of these profits. Same goes with product placement and syndication. The only thing the networks make money off of is the advertising. That's why DVR numbers don't matter either. If you watch the show but skip the commercials, advertisers are not going to pay for you. It would be stupid and bad business for them to do so.
Unfortunately, this is not practical. Live streaming sites are not legitimate and are in fact illegal most of the time. Networks hate live streaming and if they could stop it they would. This is true with other countries as well as the United States. If New Zealand is showing Supernatural season 6 right now but all it's viewers already saw season 6 a year ago, fewer people are going to be watching it on New Zealand's stations. With advances in technology, I would foresee fewer sites getting away with live streaming instead of advertisers guessing what country the person watching it is at, highjacking the website to add in place specific advertising, and then releasing it to allow people to see the show again.
ReplyDeleteO_O *breaks down crying* NOOOOOOOOOO ITS FREAKEN AWESOME! How can NOT watch this show after watching the season 6 i dont get. IM JUST ARGH! wanna die
ReplyDeletejumping in. So this .7 is kinda not that terrible for SPN since W owns it? or its still sucks
ReplyDeleteYes the ratings are disappointing but its a Friday night, and most importantly people aren't glued to their TVs as much as in the past since we can watch online, on phones, basically anywhere. Outdated rating systems included people just don't watch TV like they did 20, 30, 40 years ago.
ReplyDeleteDoesn't mean the fanbases aren't loyal to their shows. I don't think either Fringe or Supernatural are in danger...for a weak night they do well in their demos. But this conversation will continue all year and into next as each week we see the ratings. Let's hope all go up once the weather craps out completely :)
My question is why New Zealand is on season 6. The technology is obviously there now to get the episodes there at the same time the us affiliates receive them, and the demand to get them at the same time is there because people want to discuss them on the web. It must be an archaic business arrangement, which should be fixable.
ReplyDeleteYa...I think we are in scary waters, but I am grateful that we even had a forth season...
ReplyDeleteI think it's time to campaign to everyone we know!
The American audience is watching it, most of them just don't have Nielsen boxes or watch it online after it airs. We've been battling low ratings from the very beginning. Just how the new exec. at CW still has faith in SN.
ReplyDeleteSorry but if only 3 milion people in the US like sci-fi than I will eat an airplane. And if Terra Nova can have 9 milion viewers on a different night than and it sucks so far than I really do not get it.
ReplyDeleteAnd everybody knows that sci-fi has changed over the past decade. It`s not about the space and aliens anymore.
And I`ve seen an interview with John Noble during the summer or I don`t know exactly when, but he said Abrams has a deal with FOX that if things start to go really wrong for the show, they`ll give them another season or just 13 episodes to finish the story
How are the ratings so low for such good episodes of supernatural! I dont think ill ever understand this stuff...
ReplyDeleteNow that I do not understand. It would seem to make better business sense to allow everyone to see it at about the time. That would stop the live streaming issue.
ReplyDelete0.7 is never good but it doesn't have the same negative impact on the CW. What does it mean that Warner Brothers owns it? Basically if the CW were to choose which show to cancel, Supernatural or another one, they would look first at how much money they were losing with each show and if they were about equal, they would likely cancel the other show and keep Supernatural. However, let's hope that the ratings stabilize and that Supernatural is in the top 5 ratings-wise for the CW. If they do that, then there should not be a question about a season 8.
ReplyDeleteJust when we get a little love from de CW's head number drops. tsktsktsk
ReplyDeletethanks btw
CSI: NY is dying on Friday night, switch it back to Wednesday. Suffering in viewers
ReplyDeletehey! hey! wait a minute there! That's so rude!
ReplyDeleteFace it! Love it as much as you want to, but obviously there are reasons why it has low-rating, and I'm pretty sure that it is more than ''because those who don't watch are all stupid'' crap.
Just because you don't like Terra Nova doesn't mean it sucks. And just because you love Fringe doesn't mean it is the best thing out there.
ReplyDeleteAnd no, not everyone watched sci-fi shows to see aliens. And it doesn't mean those who don't watch Fringe don't like Sci-fi. I love sci-fi, but I don't watch Fringe, and I don't have the intention to. Is that a problem?
You`re so full of it. You don`t watch Fringe but you`re sure that the low ratings have something to do with the quality of the show. The show has never been better and many people would agree with me. And I`ll tell you why the show has got low ratings - it`s on Friday and people don`t get it. Because this show is much different to anything I`ve ever seen on TV before. And the stupidity comes from the fact that people can`t deal with one of the main characters being gone for about 4-6 episodes.
ReplyDeleteHave you seen Terra Nova? It was terrible. The whole father/son dynamic was so primitive and stereotypical that I almost threw up.
ReplyDeleteThe only thing that made me interested in the show was those glyphs on the rocks near the waterfall.
And how can you judge a TV show like Fringe when you haven`t seen it?
Come on Supernatural minions we can do better
ReplyDeleteI think attitudes to DVRing might be changing. The view was that noone watched the ads if you'd recorded it, hence the advertisers wouldn't pay for DVR viewers. But research about 18m ago from Nielson concluded that;
ReplyDelete- those who DVR are richer, younger, and watch more TV than those that don't - all valuable features for advertisers. AND
- people DO watch the ads. The report said "Contrary to fears that DVRs would wipe out the value of commercials because of viewers fast-forwarding through ads, DVRs actually contribute significantly to commercial viewing. In May 2010, the average rating for a primetime commercial minute among persons age 18-49 in DVR households rose from 1.54 in live viewing to 2.21 three days later –a 44% lift."
A few years ago all that mattered, and was measured, was live viewers. Now they use Live + SD DVR. So they must value DVR viewings to some extent. I don't know why they would value a DVR viewing on the same day more than a later one though?
Re the DVD sales. This raises a point about other income streams. SPN has lots. Its DVD sales are fantastic. s4 and s5 both made around $16m in the US alone, plus more on blu rays. That is a pretty big chunk (maybe a 1/4 to 1/3) the cost of making a season. It outsells Fringe, TVD, and lots of shows with much bigger TV audiences by a long way. It is also syndicated on TNT, and they have just bought and started to show s6. It is also widely sold around the world and the DVDs sell around the world. Plus downloads on itunes at $2.99 an ep, Amazon video on demand etc. Alot of those income streams go to WB. But they part own CW and bankroll its losses. I think your statement in a different post Dahne, that the CW makes its renewal / cancellation decisions independently from the network owners for whom SPN is a major income generator is a bit unrealistic. In your scenario, the 2 shows with similar ratings, where one earns millions for your owner, that go a fair way towards making up for the loss you make, and the other doesn't I think it is obvious which way that is going to go.
For these reasons I am still not too worried about SPN. Nikita is different though. They moved it too soon to Fridays. It doesn't have a settled enough fan base. It is a good show that deserved better.
Pretty sure about one thing: I have seen similar things to Fringe before. A lot. And I really don't care about the main character being gone for several episodes.That plot always opens new directions to a show, and usually good ones. And don't blame the low rating entirely on the show being shown on Friday night. It HAS something to do with the show itself. Fringe is not a flawless show you know. No show is. That being said, I never say Fringe is a bad show. In fact, it must be a really good one, having that loyal fanbase and favors from critics.
ReplyDeleteLike I said, just because you hate Terra Nova doesn't mean it is a bad show. *sigh* again, there must be sth wrong with Fringe. And for the record, once again, I think Fringe must be one hell of a show. But it has problems. That's the truth.
ReplyDeleteThe thing wrong with the show IS the main character being gone for some time. Because people see that as a mistake and they don`t care if it leads to something better. People are afraid of change. And even if the number of people disatisfied with Fringe is quite low, because of the already low ratings it can be very disastrous for the show.
ReplyDeleteTrue, but whatcha gonna do? Unless we're ready to tell our friends we can't go out Friday nights because we have to watch Fringe, we just have to rely on the DVR more than when Fringe was on a different night. Anyway, I'm sure playback counts for something, even it's a day or two later.
ReplyDeleteyeah well may be you are right. Personally, I don't have any problem with the main character being gone, as long as his absence brings sth good for the show (hell, in a series of books I love, the main characters didn't even exist from the very start! talking about meta again. sigh) But I don't know, that might (or might not be) the main problem, since you put it that way. You are the one who love and watch the show carefully, so... But I have to agree though, low rating is disastrous to any shows.
ReplyDeleteThere are commercials online.
ReplyDeleteFriday night in the fall is High School Football night. In a three state area around here everything is pretty much dead.
ReplyDelete