Breaking Bad, which premiered its Season 4 Finale last night, ranks as the most engaging series on television according to Nielsen's IAG, which measures program engagement and ad effectiveness.
AMC premiered the Season 4 Finale of Breaking Bad to record rating results. Season four reigns as the series' highest rated season to date, growing 24% over season three for Adults 18-49, the most for any drama series in basic cable history. Last night's episode scored a 1.4 household rating, attracting 1.9 million viewers. Across the evening, all three airings (10PM, 11PM, 1AM) delivered 2.9 million viewers and 1.8 million adults 18-49. In August, AMC announced the final 16 episodes to conclude Breaking Bad.
AMC also experienced its best season ever for the 2010-11 season in sales prime delivery of Adults 18-49 and Adults 25-54 increasing +9% and +8% respectively vs. last season.
Ratings Highlights include:
All three airings delivered 2.9 million viewers and 1.8 million adults 18-49
Season 4 averaged 1.9 million viewers, a 23% increase vs. Season 3
Breaking Bad Season 4 also averaged over 1 million adults 18-49 and Adults 25-54, +24%/+21% vs. Season 3
Breaking Bad Season 4 garnered its strongest increases among younger viewers, growing its Adult 18-34 audience +42% over last season.
Source: Full article @ AMC
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