SARAH MICHELLE GELLAR IS TWICE AS NICE FOR THE CW –
“RINGER” DEBUT GIVES THE CW LARGEST AUDIENCE
IN THE TIME PERIOD IN OVER THREE YEARS
The CW Rings Up Most Watched Tuesday Night in More Than Two Years
RINGER Wins Its Time Period in 18-34 Demos for CW Stations in Major Markets,
Including New York, Los Angeles, Chicago, Philadelphia
The CW to Re-Air RINGER Premiere This Friday, Sept. 16 at 8 p.m. and
Next Monday, Sept. 19 at 9 p.m. ET
September 14, 2011 (Burbank, CA) -- The series premiere of RINGER delivered The CW’s largest audience in the Tuesday 9-10:00p.m. time period in over three years (2.74 million, best since the 90210 series debut on 9/2/08), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, Sept. 13, 2011. RINGER also scored the time period’s best women 18-49 (1.6/4) delivery in over 2 years (since 9/8/09) and best women 18-34 (1.6/4) performance here since 11/09/09.
RINGER helped lift The CW to its best Tuesday night overall in over two years among total viewers (2.18 million) and women 18-49 (1.4/4), best since 9/8/09.
RINGER scored gains of +66% in total viewers, +50% in adults 18-49 (1.2/3) and +45% in women 18-49 (1.6/4), versus Life Unexpected’s debut in the same time period last fall.
RINGER built on the 90210 season premiere by 68% in total viewers (2.74 million vs. 1.6 million), 22% in adults 18-34 (1.1/3 vs. 0.9/3), 23% in women 18-34 (1.6/4 vs. 1.3/4), 50% in adults 18-49 (1.2/3 vs. 0.8/3) and 45% in women 18-49 (1.6/4 vs. 1.1/3).
The CW will re-air the series premiere of RINGER Friday night, 8 p.m. ET and Monday, Sept. 19 at 9 p.m. ET.
Moving to a new night this Fall, 90210 was on par with last season’s finale (when it aired Monday 8-9:00p.m.) in total viewers (1.6 million).
Up against the season finale of America’s Got Talent, RINGER and 90210 pushed The CW to rank number one for the night among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington D.C. and Phoenix. The CW also ranked number one among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington D.C., Phoenix, Tampa, Orlando and Sacramento.
Source: CW
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