The episode's iTunes push begins Sept. 6, which if successful could provide two weeks' worth of chatter for a series Fox has paired with younger-skewing Glee. The strategy has been used with cable series, but never with broadcast series still reliant on morning-after ratings.
The half-hour effort, which Fox brass is hoping will improve its flawed reputation in the live-action comedy space, will roll out on Fox.com and Hulu on Sept 13 at 12:05 am, and will remain available for streaming through 11:55 pm on Sept. 19. The pilot episode will not be available for streaming on 9/20, the day of the series' premiere.
Source: Full Article @ Hollywood Reporter
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