TORONTO, September 7, 2011– With a slew of new and returning programming delivering record-breaking numbers across multiple specialty channels, Shaw Media continued its landslide victory in the Specialty universe on Thursday night and Labour Day weekend. On Thursday, September 1 Shaw Media owned six of the top 10 programs across many key demos and five of the top 10 programs on Saturday, September 3.
HGTV owned Thursday with the number one position for the dayamong specialty channels across multiple demos, including adults 25-54 and women 25-54. Mike Holmes’ runaway success Holmes Inspection(10pm) earned over 350,000 viewers (2+) and nearly 200,000 (A25-54).*
Showcase dominated Labour Day weekend, treating viewers to entertainment featuring an adventure-seeking archeologist, a sexy succubus and a rookie spy. On Saturday, Showcase had its highest day ever**, led by the channel’s premiere of Indiana Jones and the Kingdom of the Crystal Skull. The blockbuster film garnered over half a million viewers (2+) and nearly 400,000 viewers (A25-54) and became the number one program for the day across many key demos. The premiere helped propel the channel to the number one spot for the day across a slew of demos. On Sunday, the channel welcomed back the homegrown hit Lost Girl and the channel’s number one series of winter, Covert Affairs to astounding numbers. Nearly half a million (2+) and 250,000 (A25-54) viewers tuned into the second season premiere of Lost Girl, while over 300,000 (2+) and nearly 200,000 (A25-54) viewers caught the premiere of Covert Affairs, Season Two***.
Source Shaw Media
// For year to year comparisons last year Lost Girl had 400,000 viewers at 9 PM for its premiere and about 184,000 for a repeat 45 minutes later this year it had 420,000 viewers were at 9 pm and there was no same night repeat.
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