FOX Wins Premiere Week for the 1st Time in History

FOX WINS PREMIERE WEEK FOR FIRST TIME IN NETWORK’S HISTORY

Thanks to the strong series debuts of NEW GIRL and THE X FACTOR, the HELL’S KITCHEN season finale and solid premieres across all of its returning shows, FOX won the first week of the 2011-12 fall season -- the network’s first-ever premiere week victory. FOX also ranked #1 among Adults 18-34 and Teens, dominating in those demographics by +45% and +77%, respectively.

Amidst heavy competition throughout the week, FOX was the only network to achieve year-over-year gains last week, raising its average rating by +31% in the core adult demo (3.4 vs. 2.6) and +28% in Total Viewers (8.4 Mil. vs. 6.5 Mil.). In addition, FOX was the only network to win three nights during premiere week (Tuesday, Wednesday, Thursday) – its most nightly wins ever during the first week of the season.

Key weekly highlights include:

· With the season debuts of GLEE and RAISING HOPE, and the series premiere of NEW GIRL, FOX won Tuesday night and beat the next highest-rated network by +11% among Adults 18-49 and +120% among Adults 18-34.

o In the 8p hour the season premiere of GLEE drew a 4.0/11 demo rating and won its 8p hour among Adults 18-34 and Teens.
o The series debut of freshman comedy NEW GIRL posted a 4.8/12 among Adults 18-49, up +55% from last year’s debut of RAISING HOPE in the time period (vs. 3.1/8). NEW GIRL was the highest rated program of the night among Adults 18-49 and Adults 18-34 and was FOX’s highest rated live-action comedy fall debut in 10 years.
o At 9:30pm the season premiere of RAISING HOPE delivered a 3.1/8 among Adults 18-49, the same as its series debut last year.
o Together, FOX’s new 9-10pm comedy block of NEW GIRL and RAISING HOPE won the hour among Adults 18-49 and Adults 18-34.

· Airing the two-hour series premiere of THE X FACTOR, FOX won the Wednesday night of premiere week in the core adult demo for the first time in 18 years and for the first time ever among Total Viewers.

o The debut of THE X FACTOR posted a 4.4/12 among Adults 18-49 and was up +52% from FOX’s performance in the time period last fall (vs. 2.9/8 on 9/22/10).
o THE X FACTOR series premiere drew 12.5 million Total Viewers was FOX’s most watched fall debut in five years.

· FOX won the Thursday night of premiere week among Adults 18-49 for the first time in the network’s history.

o The Thursday debut of THE X FACTOR delivered a 4.3/12 among Adults 18-49 and 12.5 million Total Viewers, retaining 98% of its Wednesday premiere in the adult demo and 100% of its Wednesday Total Viewers.
o THE X FACTOR was FOX’s highest rated Thursday fall premiere in 12 years among Adults 18-49 and Total Viewers.
o Throughout the night, THE X FACTOR showed significant growth, gaining in its last half hour versus its first by +37% in Adults 18-49 (4.8 vs. 3.5) and +32% in Total Viewers (13.7 vs. 10.4 Mil.)
· Airing the season premieres of KITCHEN NIGHTMARES and FRINGE, FOX delivered its highest rated Friday night of a premiere week in six years in Adults 18-49 (since 2005). FOX ranked #1 among Adults 18-34 and was up +129% vs. the same night last year among Adults 18-49.
o The season premiere of KITCHEN NIGHTMARES posted a 1.6/6 among Adults 18-49, up +167% from the time period last year and was in-line with its 10/11 season average with originals (1.6/6).
o The season premiere of FRINGE posted a 1.5/5, up +67% from The Good Guys premiere in the hour last year (vs. 0.9/3 on 9/24/10). When Live+7 ratings come in FRINGE will likely deliver a mid-two rating among Adults 18-49.

· Airing against significant football competition, Sunday’s season premieres of FOX’s Animation Domination lineup gave the network a nightly win among Teens.

o The season premieres of FAMILY GUY and THE SIMPSONS were the #1 and #2 entertainment programs of the night among Adults 18-49. FAMILY GUY was the highest rated program of the night in Teens.
o At 8pm, the season premiere of THE SIMPSONS delivered a 3.9/10 among Adults 18-49, up +5% from last year’s premiere (vs. 3.7/10 on 9/26/10).
o The season premieres of THE CLEVELAND SHOW at 8:30p (3.1/7) and AMERICAN DAD at 9:30p (3.0/7) delivered the same premiere ratings as last year (on 9/26/10 and 10/3/10, respectively).
o The 9p premiere of FAMILY GUY posted a 4.1/9 among Adults 18-49 and, together with AMERICAN DAD, beat the season premiere of ABC’s Desperate Housewives by +13% in the hour.


Weekly Program Rankers

FOX had 6 of the Top 20 programs among Adults 18-49: NEW GIRL (No. 9), THE X FACTOR-WED (No. 11), THE X FACTOR-THU (No. 12), FAMILY GUY (No. 14), GLEE (No. 17), and SIMPSONS (No. 19).

FOX had 8 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 3), FAMILY GUY (No. 6), SIMPSONS (No. 10), GLEE (No. 11), CLEVELAND (No. 13), AMERICAN DAD (No. 14), THE X FACTOR-WED (No. 16) and THE X FACTOR-THU (No. 19).

FOX had 10 of the Top 20 programs among Teens: GLEE (No. 2), NEW GIRL (No. 3), FAMILY GUY (No. 4), THE X FACTOR-WED (No. 8), AMERICAN DAD (No. 10 tie), THE X FACTOR-THU (No. 10 tie), SIMPSONS (No. 12), CLEVELAND (No. 13), RAISING HOPE (No. 14), and HELL’S KITCHEN-MON (No. 20).

FOX had 2 of the Top 20 programs among Total Viewers: THE X FACTOR-THU (No. 18) and THE X FACTOR-WED (No. 19).

NIGHTLY AND PROGRAM HIGHLIGHTS - SEPTEMBER 19 - 25, 2011
MONDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.6/7, 6.0 Mil Total Viewers)
9:00-10:00 HELL’S KITCHEN: (Adults 18-49: 2.6/6, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.6/6, 6.0 Mil Total Viewers)

FOX ranked #3 for the night among Adults 18-49 airing against fierce competitive premieres.

The first hour finale of HELL’S KITCHEN posted a 2.6/7 among Adults 18-49 followed by the 9p finale at a 2.6/6 which was up +8% from the previous week (2.4/6). The HELL’S KITCHEN finale at 9p posted the same rating as its finale last fall on 12/15/10 (2.6).


TUESDAY

8:00-9:01 GLEE (P): (Adults 18-49: 4.0/11, 9.2 Mil Total Viewers)
9:01-9:31 NEW GIRL (P): (Adults 18-49: 4.8/12, 10.3 Mil Total Viewers)
9:31-10:00 RAISING HOPE (P): (Adults 18-49: 3.1/8, 6.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 4.0/11, 8.9 Mil Total Viewers)

With the season/series debuts of GLEE, NEW GIRL and RAISING HOPE, FOX won the opening Tuesday night of premiere week, outperforming its nearest competitor, CBS by +11% among Adults 18-49 (4.0/11 vs. CBS' 3.6/10) and +120% among Adults 18-34 (4.4/13 vs. CBS' 2.0/6).

At 9p the series debut of comedy NEW GIRL posted a 4.8/12 among Adults 18-49, up +55% from last year’s debut of Raising Hope in the time period (vs. 3.1/8).

NEW GIRL was the highest rated program of the night among Adults 18-49 and Adults 18-34 and grew from its lead-in by +20% in Adults 18-49 (4.8/12 vs. 4.0/11).

NEW GIRL was FOX’s highest rated live action comedy Fall debut in 10 years (since Bernie Mac on 11/14/01.)

The series debut of NEW GIRL outperformed the second highest rated program of the night, the season premiere of NCIS by +12% in Adults 18-49 (4.8/12 vs. 4.3/12).

FOX’s new 9p comedy block with NEW GIRL and RAISING HOPE won the hour among Adults 18-49 and Adults 18-34.

At 9:30p the season premiere of RAISING HOPE posted a 3.1/8 among Adults 18-49, the same as its series debut last year. RAISING HOPE posted its highest Adults 18-34 rating ever.

In the 8p hour the season premiere of GLEE posted a 4.0/11 among Adults 18-49 and won its 8p hour in Adults 18-34 and Teens.


WEDNESDAY
8:00-10:00 X-FACTOR-WED (P): (Adults 18-49: 4.4/12, 12.5 Mil Total Viewers)

FOX won the Wednesday night of premiere week for the first time among Adults 18-49 in 18 years (since 9/22/93, Beverly Hills 90210 / Melrose Place) and the first time ever among Total Viewers.

FOX delivered its highest rated Wednesday night of premiere week in 13 years among Adults 18-49 (since 9/23/98, Beverly Hills 90210 / Party of Five) and 16 years among Total Viewers (since 9/20/95, Beverly Hills 90210 / Melrose Place).

THE X FACTOR gave FOX its highest rated night of premiere week in 2 years among Adults 18-49 and Total Viewers (since Monday 9/21/09, two hour House season premiere).

The debut of THE X FACTOR with a 4.4/12 among Adults 18-49 was up +52% from the Hell’s Kitchen premiere in the time period last fall (vs. 2.9/8 on 9/22/10).

THE X FACTOR was FOX’s most watched fall debut in five years in Total Viewers (since Standoff on 9/5/06).



THURSDAY

8:00-10:00 X-FACTOR-THU (P): (Adults 18-49: 4.3/12, 12.5 Mil Total Viewers)

FOX won three of the first four nights of premiere week, marking its most nightly wins ever during premiere week.

FOX won the Thursday night of premiere week for the first time in network history among Adults 18-49.

FOX delivered its highest rated Thursday night of premiere week in 16 years among Adults 18-49 (since 9/21/95, Living Single/Crew/NY Undercover) and 18 years among Total Viewers (since 9/23/93, Simpsons/Sinbad/In Living Color/Herman’s Head).

The Thursday debut of THE X FACTOR posted a 4.3/12 among Adults 18-49, retaining 98% of its Wednesday premiere (4.4/12). THE X FACTOR posted 12.5 Mil Total Viewers, retaining 100% of its Wednesday premiere (12.5 Mil.)

THE X FACTOR delivered FOX's highest rated fall Thursday with regular programming in nearly 17 years among Total Viewers (since 12/8/94)

THE X FACTOR was FOX’s highest rated Thursday fall premiere in 12 years among Adults 18-49 and Total Viewers (since Greed on 11/11/99).

Throughout the night THE X FACTOR showed significant growth, gaining in its last half hour versus its first by +37% in Adults 18-49 (4.8 vs. 3.5) and +32% in Total Viewers (13.7 vs. 10.4 Mil.)


FRIDAY

8:00-9:00 KITCHEN NIGHTMARES (P): (Adults 18-49: 1.6/6, 3.9 Mil Total Viewers)
9:00-10:00 FRINGE (P): (Adults 18-49: 1.5/5, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.6/5, 3.7 Mil Total Viewers)

With the season premieres of KITCHEN NIGHTMARES and FRINGE, FOX delivered its highest rated Friday night of a premiere week in six years in Adults 18-49 (since 2005).

FOX ranked #2 tie among Adults 18-49 for the night and #1 tie among Adults 18-34 and was up +129% vs. the same night last year in Adults 18-49 (1.6/5 vs. 0.7/3).

The season premiere of KITCHEN NIGHTMARES posted a 1.6/6 among Adults 18-49, up +167% from the time period last year (vs. 0.6/2 for a Human Target repeat on 9/24/10) and was in-line with its 10/11 season average with originals (1.6/6).

KITCHEN NIGHTMARES won the 8p hour in Adults 18-49 and Adults 18-34 outperforming CBS’ debut of A Gifted Man by +14% in Adults 18-49 (1.6 vs. 1.4).

The season premiere of FRINGE posted a 1.5/5, up +67% from The Good Guys premiere in the hour last year (vs. 0.9/3 on 9/24/10). When Live+7 ratings come in FRINGE will likely deliver a mid-two rating in Adults 18-49.

FRINGE’s premiere outperformed its finale last season by +25% among Adults 18-49 (vs. 1.2/4 on 5/6/11).

FRINGE won the 9p hour among Men 18-49 and Men 18-34.

SATURDAY

8:00-8:31 COPS: (Adults 18‑49: 1.0/3, 3.0 Mil Total Viewers)
8:31-9:01 COPS 2 (R): (Adults 18‑49: 1.1/4, 3.3 Mil Total Viewers)
9:01-9:30 AMERICAN DAD (R): (Adults 18‑49: 0.8/2, 1.7 Mil Total Viewers)
9:30-10:00 CLEVELAND (R): (Adults 18‑49: 0.9/3, 1.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.0/3, 2.5 Mil Total Viewers)

With COPS and encore animation, FOX ranked #3 for the night on a total primetime basis among Adults 18-49 and #2 among Adults 18-34.

SUNDAY
7:00-7:34 NFL OVERRUN: (A18‑49: 10.1/29, 25.5 Mil Total Viewers)
7:34-8:00 THE OT: (A18‑49: 5.3/15, 12.2 Mil Total Viewers)
8:00-8:30 SIMPSONS (P): (A18‑49: 3.9/10, 8.1 Mil Total Viewers)
8:30-9:00 CLEVELAND (P): (A18‑49: 3.1/7, 6.1 Mil Total Viewers)
9:00-9:30 FAMILY GUY (P): (A18‑49: 4.1/9, 7.7 Mil Total Viewers)
9:30-10:00 AMERICAN DAD (P): (A18‑49: 3.0/7, 5.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18‑49: 5.0/13, 11.2 Mil Total Viewers)

With the season premieres of Animation Domination, an NFL over-run and The OT from 7-8p, FOX ranked #2 for the night in Adults 18-49 and Adults 18-34 and #1 in Teens.

The season premieres of FAMILY GUY and THE SIMPSONS were the #1 and #2 entertainment programs of the night in Adults 18-49. FAMILY GUY was the highest rated program of the night in Teens.

At 8p the season premiere of THE SIMPSONS posted a 3.9/10 among Adults 18-49, up +5% from last year’s premiere (vs. 3.7/10 on 9/26/10).

The season premieres of THE CLEVELAND SHOW at 8:30p (3.1/7) and AMERICAN DAD at 9:30p (3.0/7) delivered the same premiere ratings as last year (on 9/26/10 and 10/3/10, respectively).

The 9p premiere of FAMILY GUY posted a 4.1/9 among Adults 18-49. In the 9p hour FAMILY GUY and AMERICAN DAD combined to outperform the season premiere of ABC’s Desperate Housewives by +13% among Adults 18-49 (3.6/8 vs. 3.2/7).


SEPTEMBER 19 - 25, 2011

TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 3.4/9 FOX 3.2/10 FOX 8.4
ABC 2.8/8 ABC 2.2/7 ABC 9.9
CBS 3.1/8 CBS 1.9/6 CBS 12.1
NBC 2.6/7 NBC 2.2/7 NBC 7.5

Source: Fox