At ABC, the push for Revenge is just incredible. The promo time for The Hamptons soap is now almost double the level for the #2 priority (Charlie's Angels).
CBS has given a healthy dose of on-air promotion time to Person of Interest inside the past few installments of Big Brother (which is really starting to hit its ratings stride). Person is now the #1 new show priority for CBS, passing Unforgettable during the past week. The other CBS new shows received very little attention last week, except for brief mentions within generic fall schedule promos or nightly line-up spots. Also, this is the time of year that second- or third-tier new show priorities start to disappear altogether, as more promotion time is allocated to premieres of returning series, to new time periods, or to new cast members (such as Ted Danson on CSI or that new guy on Two and a Half Men).
At FOX and NBC, X-Factor and Up All Night remain the big bets. Also on NBC there has been a big surge in activity for The Sing-Off.
ON-AIR PROMOTION SCORECARD
Fall Series Promos (in seconds)
In Hit Summer Shows since July 19
FOX X-Factor 970++
New Girl 810
Terra Nova 610
NBC Up All Night 710++
Whitney 570+
Prime Suspect 475
Playboy Club 425
Sing-Off 395++
Free Agents 195
CBS Person of Interest 450++ (up one place)
Unforgettable 410
2 Broke Girls 270
A Gifted Man 230+
How Be Gentleman 150+
ABC Revenge 660++
Charlie's Angels 355
Suburgatory 330
Pan Am 315
Once Upon a Time 120
Last Man Standing 105
ViaShow Buzz Daily
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