We would like to resist any canine cliches in reporting the ratings for Thursday's premiere of FX's Wilfred, but doggone it: The Elijah Wood series fetched very impressive numbers, earning the best comedy premiere numbers for an series in FX history. What's more, with a boost from Wilfred, the network's critically worshipped Louie also rallied, earning its biggest numbers yet with viewers under 50.
On a big night for cable bows, Wilfred averaged 2.6 million viewers overall and a 1.2 rating in adults 18-49 (the latter number translates into 1.6 million people under 50.) The talking dog comedy notched FX-best ratings in viewership, adults under 35 and women under 50. Only the short-lived Lucky, which premiered in 2003, had a bigger premiere in adults 18-49 (1.7 million.) As for Louie, it lost some of the Wilfred audience, falling to 1.6 million viewers and a 0.8 in adults 18-49. Still, that was the best tune-in and demo score ever for the Louis C.K. series, and an impressive 42 percent increase over the series premiere.
While the NBA draft lured plenty of dudes away on ESPN, FX's most direct scripted competition in the 10 p.m. time slot Thursday was the return of Futurama to Comedy Central. The immortal animated comedy did fine for the network, though it was impacted by the new competition on FX: Back-to-back originals of Futurama averaged about 2.5 million viewers and a 1.1 in adults 18-49. That's down 20 percent from last season's super-hyped return to originals after a seven-year hiatus and about 40 percent below its demo score. Still, Futurama handily beat the FX comedies in Comedy Central's core audience of men under 35.
Source: Vulture
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