Prime-Time Metered Market Monday Ratings:
Hefty Victory for ABC; Year-to-Year Declines Elsewhere
Monday 5/02/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.
HH
Rtg/Shr
ABC 12.7/19
CBS 5.3/ 8
Fox 4.9/ 7
NBC 3.0/ 5
CW 1.2/ 2
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-Percent Change from the Year-Ago Evening (Monday 5/03/10):
ABC: +21, CBS: -16, CW: -20, NBC: -23, Fox: -27
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-Yesterday’s Winners:
Dancing with the Stars (ABC), Castle (ABC)
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Gossip Girl (CW), Law & Order: Los Angeles (NBC)
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 2, 2011.
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-Ratings Breakdown:
It was another slam-dunk overnight Monday victory for ABC, which more than doubled the household rating of No. 2 CBS thanks to Dancing with the Stars. Third overall was Fox, which continues to see aging medical drama House deteriorate, followed by distant NBC and, of course, The CW.
Dancing with the Stars on ABC roared to the winning finish line with a 14.7 rating/22 share from 8-10 p.m., and the half-hour breakdown as follows: 13.6/21 – 14.7/22 – 15.6/23 – 15.0/22. That led into Castle, which benefited with a dominant 8.5/14 in the overnights at 10 p.m. (with retention out of the 9:30 p.m. portion of Dancing with the Stars of 57 percent).
CBS, no doubt, has felt the absence of original episodes of Two and a Half Men since the whole Charlie Sheen brouhaha. Demo friendly How I Met Your Mother kicked-off the night with a third-place 4.9/ 7 at 8 p.m., followed by recent failing entry Mad Love at a third-place 4.0/ 6 at 8:30 p.m. Considering HUT levels are higher at 8:30 p.m., Mad Love should not have dropped by 18 percent. Next was a repeat of aforementioned Two and a Half Men (#2: 5.0/ 7 at 9 p.m.), which dipped by 37 percent from a year-ago telecast of The Big Bang Theory (7.9/11 on May 3, 2010), followed by freshman entry Mike & Molly at a second-place 5.5/ 8 at 9:30 p.m. All things considered, growth of 10 percent out of the Two and a Half Men encore is a positive worth noting for Mike & Molly.
The Eye net’s sure-to-be renewed revival of Hawaii Five-O capped off the night with a second-place 6.4/10 at 10 p.m.
Over at Fox, House finished second with a 5.9/ 9 in the overnights at 8 p.m. But compared to one year earlier (7.0/11 on May 3, 2010), this was a loss of 16 percent. House led into on-the-fence freshman drama The Chicago Code at a third-place 3.9/ 6 at 9 p.m. (and retention out of the 8:30 p.m. portion of House -- 6.0/ 9 -- of 65 percent). Considering Fox has already committed to The X Factor and Steven Spielberg drama Terra Nova next fall, chances of The Chicago Code returning are slim.
Elsewhere, NBC had another dismal Monday showing care of Chuck (#4: 3.0/ 5), The Event (#4: 2.8/ 4) and Law & Order: Los Angeles (#3: 3.4/ 6) and will have to revamp the evening in its entirety next season. And The CW continues to lack with its line-up of 90210 (#5: 1.3/ 2) and Gossip Girl (#5: 1.1/ 2) despite already renewing both dramas for next season.
Source: Nielsen Media Research data
Source: pifeedback
That's the payback for ruining GossipGirl with bad written storylines.
ReplyDelete1.3 again for chuck? Dang I guess it will be the last season.
ReplyDeleteYou'd think they would want to REDEEM Chuck, not make him seem even worse.
ReplyDeleteNBC has cancelled so many series already.... On any other network I would say you are correct, but.... on NBC I think Chuck still has a shot at getting a renewal. Maybe I am just being overly positive... dunno.
ReplyDeleteI'm so sad about The Chicago Code .. such a magnificent show will be canceled ;_;
ReplyDeleteThe crash in the ratings of HIMYM is definitely directly related to Dancing with the Stars. HIMYM had 10 millions viewers before the new season of DTWS started, and now it's been a few weeks that the show can't even draw 7 million viewers.
ReplyDeleteI think Mad Love is doing great, given that situation and its timeslot. No one would expect Mad Love to do better than HIMYM, and it seems like this new show has a pretty good retention.
House has never been this low (below 3.0 on the 18/49 and barely 8.5 million viewers), so the fall in The Chicago Code's ratings is fairly acceptable. I'm convinced the best new drama of the season will get a 2nd season, I know it will.
When you look especially at the 8-9pm ratings, it's awful to realize every single show is doing probably some of its worst ratings ever while there still are 20 million viewers on ABC. DTWS did the same numbers last year and Chuck, HIMYM, House and 90210 weren't that low.
The only satisfaction I have is to notice that LOLA is getting lower and lower. Not exactly, since the shows gains 0.1 on the 18/49 demo, but in the meantime it loses 1 million viewers compared to last week. Let's hope LOLA quickly gets to 0.5 on the 18/49 demo and to 2 million viewers overall in order to save both Chuck and The Event if LOLA gets cancelled :). Yes I do believe in miracles.
Close chuck went up just slightly.
ReplyDeleteI'm not entirely sure whether the ratings for Hawaii Five-0 are good or bad. Maybe someone could explain?
ReplyDeleteNot as good as they were earlier in the season. They were at over 10 million every week and since the repeats started and then DWTS started back, they haven't been as high with the new episodes. This I find annoying.
ReplyDeleteDo you think that's because of DWTS? Personally I would watch H50
ReplyDeleteI SWEAR I feel like vomitting every time I see "redeem Chuck" posts. Nothing personally, it's just that it is NOT Chuck's fault Blair needs a reality check. Marrying a prince after one night? please.
ReplyDeleteWait, what? I thought DB killed GG, how did the ratings go down? /sarcasm
ReplyDeleteAgreed 100%. If FOX likes this season's crop of new pilots enough, there's a chance that The Chicago Code, Lie To Me, and Human Target will ALL be canceled.
ReplyDeleteThere is no campaign that can save Chuck this time. Every one of the extra Chuck episodes that NBC ordered earlier this season should be considered a victory lap. One for every time they escaped cancellation.
ReplyDeleteAnyway, congrats to Chuck for defying the odds year after year. It was fun while it lasted.
you ppl are crazy, u would rather have a super boring lovey dovey storyline? its so much more interesting this way, i actually get excited!
ReplyDeleteI think DWTS has a lot to do with it. I know of a lot of people who watch both shows. They watch one live and the other is DVRed. I think people are already on the station, watch the show that is next and then watch H50 later. I don't watch Castle, so I don't have that problem and I also don't watch DWTS either.
ReplyDelete