Friday 5/13/11
-Total Viewers:
CBS: 9.71 million, NBC: 4.77, ABC: 4.36, Fox: 3.46, CW: 2.97
-Adults 18-49:
CBS: 1.5/ 5, Fox: 1.4/ 5, CW: 1.3/ 5, ABC: 1.3/ 4, NBC: 1.1/ 4
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.
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-Friday’s Winners:
Smallville (CW), CSI: NY (CBS), Blue Bloods (CBS)
-Friday’s Losers (excluding repeats):
Friday Night Lights (NBC), Primetime: What Would You Do? (ABC), Fringe (Fox), 20/20 (ABC)
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-Ratings Breakdown:
CBS led this second Friday in May, with a first-place finish in both total viewers and adults 18-49. But the two-hour series-finale of Smallville on The CW -- Viewers: 2.97 million (#5), A18-49: 1.3 rating/5 share from 8-10 p.m. -- finished as the series' most watched episode this season and the network's most watched Friday night since Oct. 15, 2010. Smallville finished second for the evening in adults 18-34 (1.2/ 5) and adults 18-49 (1.3/ 5).
CBS opened with recent returnee Flashpoint (Viewers: #1, 7.51 million; A18-49: #2t, 1.3/ 5 at 8 p.m.), which is no longer the attraction it once was, followed by the season (or series) finale of CSI: NY (Viewers: #1, 10.22 million; A18-49: #1, 1.5/ 5 at 9 p.m.) and the season-finale of freshman crime solver Blue Bloods (Viewers: #1, 10.22 million; A18-49: #1, 1.5/ 5 at 10 p.m.).
Over at ABC, the season-finale of just renewed Shark Tank, a Mr. TV favorite, finished second in both total viewers (5.00 million) and adults 18-49 (1.3/ 5 – tied with Flashpoint) at 8 p.m. Next was Primetime: What Would You Do? (Viewers: #3, 3.71 million; A18-49: #4t, 1.2/ 4), which faded as the season progressed, and 20/20 (Viewers: #3, 4.37 million; A18-49: #3, 1.2/ 4) from 9-11 p.m.
Elsewhere, NBC populated the evening with soon-to-conclude Friday Night Lights (Viewers: #4, 2.80 million; A18-49: #5, 0.7/ 3 at 8 p.m.) and another two-hour installment of uneventful Dateline (Viewers: 5.62 million; A18-49: 1.4/ 5 from 9-11 p.m.). Kitchen Nightmares on Fox (Viewers: #3, 3.69 million; A18-49: #1, 1.5/ 6 at 8 p.m.) led into the season-finale of Fringe (Viewers: #4, 3.23 million; A18-49: #3, 1.3/ 4 at 9 p.m.), which from a ratings perspective should really be concluding.
Source: Marc Berman
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