Sunday 4/24/11
Note: The following results exclude Dallas.
HH
Rtg/Shr
CBS 5.8/10
ABC 4.9/ 8
NBC 4.3/ 7
Fox 1.8/ 3
-Percent Change From the Year-Ago Evening (Sunday, April 25, 2010):
NBC: - 2, CBS: - 6, ABC: -14, Fox: -40
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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 24, 2011.
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-Yesterday’s Winners:
60 Minutes (CBS), The Amazing Race (CBS), Desperate Housewives (ABC), Celebrity Apprentice (NBC)
-Yesterday’s Losers:
Dateline (NBC), America’s Next Great Restaurant (NBC)
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-Ratings Breakdown:
CBS won Easter Sunday in the overnights, beating second-place ABC by 18 percent. But the latest Hallmark Hall of Fame made-for movie on the Eye net, Blackboard Jungle, disappointed at a 5.2 rating/10 share in the overnights from 9-11 p.m. (ranking third from 9-10 p.m. and second from 10-11 p.m.). Considering these Hallmark movies skew 50+, CBS is likely to finish third overall for the evening among adults 18-49.
Third overall in the metered markets was NBC, followed by a night of repeats -- all Simpsons related -- on Fox. Keep in mind that yesterday’s holiday did not have a positive impact on the overall numbers.
Earlier in the evening on CBS was granddaddy 60 Minutes (#1: 6.9/14 at 7 p.m.), followed by energetic The Amazing Race (#1: 5.9/10) at 8 p.m.
Over at ABC, its once prominent Sunday night line-up continues to lose steam. A repeat of America’s Funniest Home Videos opened with a second-place 3.5/ 7 in the overnights at 7 p.m., followed by tired Extreme Makeover: Home Edition (#2: 4.6/ 8 at 8 p.m.), which could lose this time period next season to recent occupant Secret Millionaire, fading Desperate Housewives (#1: 6.7/10 at 9 p.m.) and on-the-fence Brothers & Sisters, which finished third at 10 p.m. with a 4.8/ 8. Compared to one year earlier, Desperate Housewives dipped by a noticeable 18 percent (8.2/13 on April 25, 2010).
NBC started out slow as always with its combination of Dateline (#3, 2.9/ 6) and America’s Next Great Restaurant (#3: 2.7/ 5) from 7-9 p.m., but Celebrity Apprentice perked up to a 5.8/10 from 9-11 p.m., building by half-hour as follows: 5.3/ 8 (#2) -- 5.5/ 9 (#2) -- 6.0/10 (#1) -- 6.4/11 (#1). Had Celebrity Apprentice been a legitimate reality/competition, project manager Star Jones would have been fired yesterday, not La Toya Jackson. But bossy Star makes better reality TV, at least in a competitive nature, than mousy La Toya.
Last, and very least in the overnights, was Fox’s line-up of two repeat episodes of The Simpsons (#4: avg. 1.5/ 3 from 7-8 p.m.) and repeat theatrical The Simpsons Movie (#4: 2.0/ 3 from 8-10 p.m.). The Simpsons, no doubt, will live forever. But ratings are sure not what they used to be, even in repeats.
Source: Nielsen Media Research data
Source: pifeedback
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