Ratings News - 18th April 2011

We'll have the full tables and updated Cancellation Chart online shortly. Check the Twitter feed for updates.

Sunday 4/17/11
Note: The following results exclude Dallas.

HH
Rtg/Shr
CBS 6.2/10
ABC 5.1/ 8
NBC 4.4/ 7
Fox 2.5/ 4

-Percent Change From the Year-Ago Evening (Sunday, April 18, 2010):
NBC: no change, ABC: - 9, Fox: -11, CBS: -21

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 17, 2011.

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-Yesterday’s Winners:
60 Minutes (CBS), The Amazing Race (CBS), Desperate Housewives (ABC), Celebrity Apprentice (NBC)

-Adult 18-49 Favorite:
Family Guy (Fox)

-Yesterday’s Losers:
Dateline (NBC), America’s Next Great Restaurant (NBC), American Dad (Fox)

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-Ratings Breakdown:
Below-average CBS still scored an overnight Sunday victory, besting No. 2 ABC by 22 percent. Third overall was NBC, followed by Fox’s animated slate, which never resonates in the metered markets.

Granddaddy 60 Minutes opened the evening for the Eye net on a winning note, with a 7.7 rating/14 share in the overnights. But that does not mean, of course, that it will dominate among adults 18-49. Next on CBS was The Amazing Race: Unfinished Business (#1: 5.7/10 at 8 p.m.), followed by Undercover Boss (#2: 5.6/ 9 at 9 p.m,), which was already renewed for next season, and CSI: Miami at a second-place 6.1/10 at 10 p.m.

ABC at this point needs something new to spice up its tired Sunday slate. Although Desperate Housewives still leads at 9 p.m., with a 6.7/10 this week, that is a loss of 17 percent from one year earlier (8.1/12 on April 18, 2010). Lead-out Brothers & Sisters, which is on-the-fence for renewal, followed with a third-place 5.1/ 8 at 10 p.m. -- 18 percent the year-ago evening (6.2/10). Earlier in the evening on the alphabet net was veteran America’s Funniest Home Videos (#2: 3.9/ 7 at 7 p.m.), followed by the return of Extreme Makeover: Home Edition (#2: 4.9/ 8 at 8 p.m.), which dipped by 20 percent from the 6.1/10 former occupant Secret Millionaire delivered last week. If I were programming ABC, I would ship off Extreme Makeover: Home Edition to Friday next season.

NBC lagged from 7-9 p.m., as always, with its combination of Dateline (#3: 3.1/ 6) and America’s Next Great Restaurant (#4: 2.7/ 4). But Celebrity Apprentice picked-up steam with a 5.9/10 from 9-11 p.m., building by half-hour as follows: 5.2/ 8 -- 5.8/ 9 -- 6.2/10 -- 6.4/11.

Fox capped off this third Sunday in April with its line-up of repeats of The Cleveland Show (#4: 1.3/2 ), American Dad (#4: 1.6/ 3) and The Simpsons (#3: 2.7/ 4) from 7-8:30 p.m., and original installments of American Dad (#3t, 2.8/ 5), Family Guy (#4: 3.9/ 6) and The Cleveland Show (#4: 3.0/ 5) from 8:30-10 p.m. Family Guy, which built by 39 percent out of American Dad, will no doubt score among adults 18-49.

Source: Nielsen Media Research data
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Source: pifeedback