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Ratings News - 11th April 2011

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Sunday 4/10/11
Note: The following results exclude Dallas.

HH
Rtg/Shr
CBS 7.4/12
ABC 4.9/ 8
NBC 4.5/ 7
Fox 2.9/ 5

-Percent Change From the Year-Ago Evening (Sunday, April 11, 2010):
NBC: +15, Fox: - 3, ABC: -11, CBS: -20

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 10, 2011.

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-Yesterday’s Winners:
60 Minutes (CBS), Undercover Boss (CBS), Celebrity Apprentice (NBC), CSI: Miami (CBS)

-Honorable Mention:
Secret Millionaire (ABC)

-Yesterday’s Losers:
Dateline (NBC), American Dad (Fox), America’s Next Great Restaurant (NBC), Bob’s Burgers (Fox), Brothers & Sisters (ABC)

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-Ratings Breakdown:
CBS led the overnight troops on this second Sunday in April, but the individual program averages do not reflect the 12-minute Masters Golf overrun and the subsequent slide in the CBS show times. So, all results for the Eye net are approximate and appear by half-hour as follows:

CBS/Sunday
7:00 p.m. – 60 Minutes: 9.5/17 (#1)
7:30 p.m. – 60 Minutes: 9.2/16 (#1)
8:00 p.m. – The Amazing Race: 8.0/13 (#1)
8:30 p.m. – The Amazing Race: 6.3/10 (#2)
9:00 p.m. – Undercover Boss: 6.7/10 (#1)
9:30 p.m. – Undercover Boss: 6.7/10 (#1)
10:00 p.m. – CSI: Miami: 7.1/11 (#1)
10:30 p.m. – CSI: Miami: 5.8/10 (#1)

In the distant No. 2 spot was ABC, which did not benefit with an additional episode of Brothers & Sisters in place of Desperate Housewives. A repeat of veteran America’s Funniest Home Videos opened the evening second in the overnights at 7 p.m., with a 3.7/ 7. Next was the season-finale of feel-good Secret Millionaire (#2: 6.1/10), which dipped to a season low, followed by two episodes of aforementioned Brothers & Sisters as follows:

Brothers & Sisters (ABC)
9:00 p.m.: 4.9/ 7 (#3)
10:00 p.m.: 4.9/ 8 (#3)

Needless to say, the future for Brothers & Sisters is a definite question mark.

NBC lagged from 7-9 p.m. as usual with its combination of Dateline (#3: 3.2/ 6) and struggling America’s Next Great Restaurant (#4: 2.7/ 4). But Celebrity Apprentice picked-up steak with a 6.1/10 from 9-11 p.m. and growth by half-hour as follows:

Celebrity Apprentice (NBC)
9:00 p.m.: 5.6/ 8 (#2)
9:30 p.m.: 5.9/ 9 (#2)
10:00 p.m.: 6.3/10 (#2)
10:30 p.m.: 6.8/11 (#1)

While Celebrity Apprentice is certainly not the No. 1 show that Donald Trump keeps boasting, it is still worthy of being labeled a “winner” nonetheless this week.

Finishing a distant fourth in the Sunday overnights was young demo friendly Fox as follows:

Fox/Sunday
7:00 p.m. – The Cleveland Show (R): 1.4/ 2 (#4)
7:30 p.m. – American Dad: 2.1/ 4 (#4)
8:00 p.m. – The Simpsons: 3.4/ 6 (#3)
8:30 p.m. – Bob’s Burgers: 2.6/ 4 (#4)
9:00 p.m. – Family Guy: 4.3/ 7 (#4)
9:30 p.m. – The Cleveland Show: 3.3/ 5 (#4)

Source: Nielsen Media Research data
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Source: pifeedback

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