Ratings News - 5th March - Supernatural & Smallville etc... (Updated)

News on the Ratings:

8:00 Primetime Drama
The Defenders: 18-49 Rating/Share is 1.5/6 with 8.58 Million viewers.
Smallville: 18-49 Rating/Share is 1.0/3 with 2.24 Million viewers.

9:00 Primetime Drama
CSI: NY(r): 18-49 Rating/Share is 1.4/5 with 8.67 Million viewers.
Supernatural: 18-49 Rating/Share is 1.0/3 with 2.22 Million viewers.

Of course there was no Fringe or Fringe repeat this week, as the NAACP Image Awards were on FOX instead.

Friday 3/04/11

-Total Viewers:
CBS: 8.56 million, NBC; 6.55, ABC: 3.85, Fox: 2.34, CW: 2.23

-Adults 18-49:
NBC: 1.6 rating/5 share, CBS: 1.4/ 5, ABC: 1.1/ 4, CW: 1.0/ 3, Fox: 0.6/ 2

--------------------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

----------

-Friday’s Winners:
Nothing

-Friday’s Losers (excluding repeats):
Supernanny (ABC), The 42nd Annual NAACP Image Awards (Fox), Primetime: What Would You Do? (ABC), 20/20 (ABC)

----------

-Ratings Breakdown:
There was very little of note, as usual, on this first Friday in March. CBS led the troops at an average 8.56 million viewers, and NBC was No. 1 among adults 18-49, with a 1.6 rating/5 share. Needless to say, all is not well on troubled Friday.

CBS relocated The Defenders, which wraps up its season (or series) run next week, finished first at 8 p.m. with 8.58 million viewers and a 1.5 rating/6 share among adults 18-49. Up next in the time period (following March Madness basketball) is the debut of dramedy Chaos on April 1.

Next on CBS was a repeat of veteran CSI: NY at 8.67 million viewers (#1) and a second-place 1.4/ 5 among adults 18-49 at 9 p.m., followed by a repeat of Blue Bloods with an almost identical 8.44 million viewers (#1) and a 1.5/ 4 in the demo (#2) at 10 p.m. Although older-skewing CSI: NY remains an admirable performer on low HUT level Friday, CBS is unlikely to pick-up all three aging CSIs for 2011-12 and this is the one likely to go.

NBC’s already renewed Who Do You Think You Are? finished second in the 8 p.m. hour, with 6.13 million viewers and a 1.2/ 4 among adults 18-49. That led into another two-hour installment of Dateline, with averaged 6.76 million viewers and a 1.5/ 5 in the demo from 9-11 p.m., building by half-hour as follows:

Dateline (NBC)
9:00 p.m. – Viewers: 6.05 million (#2), A18-49: 1.4/ 5 (#1)
9:30 p.m. – Viewers: 6.47 million (#2), A18-49: 1.6/ 5 (#1)
10:00 p.m. – Viewers: 7.14 million (#2), A18-49: 2.0/ 6 (#1)
10:30 p.m. – Viewers: 7.39 million (#2), A18-49: 2.2/ 7 (#1)

There was nothing positive of note at ABC with its combination of Supernanny (Viewers: #3, 3.33 million; A18-49: #4, 0.9/ 3), which officially concludes on March 18, Primetime: What Would You Do? (Viewers: #3, 3.47 million; A18-49: #3, 1.1/ 4) and 20/20 (Viewers: #3, 4.75 million; A18-49: #3, 1.2/ 4). Fox filled the evening with The 42nd Annual NAACP Image Awards, which scored a typically bland 2.34 million viewers (#4) and a last-place 0.6/ 2 among adults 18-49 from 8-10 p.m. And The CW aired repeats of Smallville (Viewers: #5, 2.34 million; A18-49: #3, 1.0/ 3) and Supernatural (Viewers: #5, 2.22 million; A18-49: #4, 1.0/ 3).
Source: pifeedback

Adam