Ratings News - 28th March 2011

Sunday 3/27/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 8.1/13
NBC 4.6/ 7
ABC 3.8/ 6
Fox 2.9/ 5

-Percent Change From the Year-Ago Evening (Sunday, March 28, 2010):
NBC: + 5, Fox: + 4, ABC: no change, CBS: -17

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, March 27, 2011.

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-Yesterday’s Winners:
60 Minutes (CBS), The Amazing Race (CBS), Undercover Boss (CBS), CSI: Miami (CBS), Celebrity Apprentice (NBC)

-Honorable Mention:
Secret Millionaire (ABC),

-Yesterday’s Losers:
Dateline (NBC), America’s Next Great Restaurant (NBC), Bob’s Burgers (Fox)

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-Ratings Breakdown:
It was an easy Sunday overnight victory for CBS, which outdelivered second-place NBC by a hefty 76 percent. But an approximate 15-minute late start in primetime means that all results for the Eye net are estimated. Third overall was ABC, followed by demo-friendly Fox at a mere 2.9 rating/5 share from 7-10 p.m.

Keeping in mind that the individual show ratings for CBS are approximate due to an estimated 15-minute basketball overrun, here are the results by half-hour:

CBS/Sunday
7:00 p.m. – Basketball/60 Minutes: 11.8/21 (#1)
7:30 p.m. – 60 Minutes: 10.2/17 (#1)
8:00 p.m. – 60 Minutes/The Amazing Race: 8.9/14 (#1)
8:30 p.m. – The Amazing Race: 6.7/11 (#2)
9:00 p.m. – The Amazing Race/Undercover Boss: 7.1/11 (#1)
9:30 p.m. – Undercover Boss: 6.6/10 (#1)
10:00 p.m. – Undercover Boss/CSI: Miami: 7.3/12 (#1)
10:30 p.m. – CSI: Miami: 6.6/11 (#2)

NBC had little traction in the 7-9 p.m. block as a result of Dateline (#3: 2.8/ 5) and America’s Next Great Restaurant (#4: 2.7/ 4). But the news was positive from 9-11 p.m., with must see Celebrity Apprentice at a 6.5/11, building by half-hour as follows:

Celebrity Apprentice (NBC)
9:00 p.m.: 5.8/ 9 (#2)
9:30 p.m.: 6.2/10 (#2)
10:00 p.m.: 6.8/11 (#2)
10:30 p.m.: 7.2/12 (#1)

Over at ABC, week four of Secret Millionaire dipped to second overall in the overnights from 8-9 p.m., with a still solid 6.3/10. Comparably, that built by 47 percent from the 7:30 p.m. portion of America’s Funniest Home Videos (4.3/ 7). But in just four weeks, Secret Millionaire has dipped by 24 percent (8.3/13 to 6.3.10). Overall, aforementioned lead-in America’s Funniest Home Videos averaged a second-place 4.1/ 7 from 7-8 p.m.

Capping off the evening for ABC were repeats of Desperate Housewives (#4: 2.9/ 5) and Brothers & Sisters (#3: 2.0/ 3) from 9-11 p.m. Look for an original installment of Desperate Housewives followed by episode two of crime solver Body of Proof in the Sunday 9-11 p.m. block on ABC next week.

Last least in the metered markets was Fox with its combination of repeats of The Simpsons (#4: 2.0/ 4) and American Dad (#4: 2.2/ 4) from 7-8 p.m., followed by the 8-10 p.m. rotation of The Simpsons (#3: 3.7/ 6), Bob’s Burgers (#3t, 2.8/ 4), a repeat of Family Guy (#3: 3.5/ 5) and an original installment of American Dad (#3: 3.2/ 5).

Source: Nielsen Media Research data

Source: pifeedback