Ratings News - 16th February 2011 (*Table Added*)

Prime-Time Metered Market Tuesday Ratings:
Clean Sweep for CBS; Traffic Light the Latest Flop on Fox

Tuesday 2/15/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

HH
Rtg/Shr
CBS 10.6/17
Fox 5.7/ 9
NBC 4.5/ 7
ABC 3.5/ 5
CW 1.2/ 2

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-Percent Change from the Year-Ago Evening (Tuesday, 2/16/10):
CW: +100, CBS: +66, ABC: -20, Fox: -62, NBC: -69
Note: NBC aired The Winter Olympics on the year-ago evening, and Fox American Idol

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-Yesterday’s Winners:
NCIS (CBS), Glee (Fox), NCIS: Los Angeles (CBS), The Good Wife (CBS)

-Squandering Solid Lead-In Support:
Raising Hope (Fox)

-Yesterday’s Losers (excluding repeats):
No Ordinary Family (ABC), One Tree Hill (CW), V (ABC), Traffic Light (Fox), Hellcats (CW), Detroit: 1.8-7 (ABC), Parenthood (NBC)

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-Ratings Breakdown:
CBS remains the network to beat on Tuesday with a first-place overnight finish in every half-hour care of NCIS (12.5 rating/19 share), spin-off NCIS: Los Angeles (11.0/17) and older-skewing The Good Wife (8.5/14). Comparably, CBS bested second-place Fox by a considerable 4.9 rating points (but its advantage among adults 18-49 will be considerably smaller as a result of Glee).

Fox’s Glee, of course, was on the map with a second-place 8.0/12 in the overnights at 8 p.m. (and a guaranteed victory among adults 18-49). But critically acclaimed comedy Raising Hope dipped to third at 9 p.m. with a 4.1/ 6 in the overnights (49 percent below the 8:30 p.m. portion of Glee – 8.1/12), and week two of Traffic Light sunk to a mere (and fourth-place) 2.6/ 4 at 9:30 p.m. One week earlier, Traffic Light was already DOA with a 3.4/ 5 on Feb. 8. Tick, tock…the cancellation clock is ticking.

Third-place NBC had nothing unusual to report with its combination of The Biggest Loser (5.0/ 8 from 8-10 p.m.) and Parenthood (#2: 3.6/ 6 at 10 p.m.), which dipped by 36 percent from the 9:30 p.m. portion of The Biggest Loser (5.6/ 9). Here is the half-hour breakdown for demo friendly The Biggest Loser:

The Biggest Loser (NBC)
8:00 p.m.: 4.6/ 7 (#3)
8:30 p.m.: 4.6/ 7 (#3)
9:00 p.m.: 5.3/ 8 (#2)
9:30 p.m.: 5.6/ 9 (#2)

Elsewhere, ABC housed three “losers” last night: No Ordinary Family (#4: 3.3/ 5), V (#4: 3.7/ 6) and Detroit 1-8-7 (#3: 3.4/ 6). And The CW two: One Tree Hill (#5: 1.3/ 2) and relocated Hellcats (#5: 1.1/ 2). Sadly, One Tree Hill is one of The CW’s higher rated series. As a reminder, long-awaited ABC crime solver Body of Proof steps into the Tuesday 10 p.m. hour in April.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback