Ratings News - 11th January 2011

Prime-Time Metered Market Monday Ratings:
ABC Wins Opposite Repeats on CBS and NBC

Monday 1/10/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
ABC 6.4/ 9
CBS 5.3/ 8
Fox 4.0/ 6
NBC 2.4/ 4
CW 0.6/ 1

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-Note: The year-to-year overnight comparisons are not available today.

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-Yesterday’s Winners:
The Bachelor (ABC), Two and a Half Men R (CBS), Castle (ABC)

-Yesterday’s Losers (excluding repeats):
Lie to Me (Fox)

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-Ratings Breakdown:
There was not much to report on this second Monday in January, which featured an all night of repeats on CBS, NBC and The CW. The home of The Bachelor, ABC, finished first in the overnights with a 21 percent advantage over repeat-populated CBS. Next was Fox, followed by NBC and lowly The CW.

Two-hours of ABC’s aforementioned The Bachelor averaged a 6.1 rating/9 share from 8-10 p.m., winning three of the four half-hours as follows:

The Bachelor (ABC)
8:00 p.m.: 6.0/ 9 (#1)
8:30 p.m.: 6.0/ 8 (#1)
9:00 p.m.: 6.1/ 9 (#2)
9:30 p.m.: 6.5/ 9 (#1)

Considering how well The Bachelor still resonates among the target female audience, consider this a “winning” performance.

Next on ABC was just renewed Castle, which faced repeats on CBS and NBC, at a dominant 6.9/11 in the overnights at 10 p.m.

The standout on CBS, of course, was the encore telecast of Two and a Half Men, which won the 9 p.m. half-hour with a 7.3/10. That led into repeats of freshmen entries Mike & Molly (#2: 5.9/ 8) and Hawaii Five-O (#2: 4.7/ 7) from 9:30-11 p.m. Earlier in the evening on CBS were repeats of How I Met Your Mother (#2: 4.9/ 7) and Rules of Engagement (#2: 4.5/ 6) from 8-9 p.m.

Third-place Fox featured back-to-back episodes of Lie to Me, which was not picked-up for the remainder of the season, at an average 4.0/ 6 in the overnights from 8-10 p.m. Considering three of the competing networks were in repeats, this is worthy of being labeled a “loser.”

Next was NBC’s repeat line-up of Chuck (#4: 2.2/ 3) and the two-hour opener of The Cape (2.5/ 4 -- #4 from 9-10 p.m.; #3 from 10-11 p.m.), which debuted just one night earlier. And The CW capped off the evening with repeats of 90210 (#5: 0.7/ 1) and Gossip Girl (#5: 0.6/ 1), which never fare well in non-originals.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback