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Ratings News - 6th December 2010

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Sunday 12/05/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
NBC 10.9/17
Fox 8.5/13
CBS 7.5/11
ABC 5.7/ 9

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-Percent Change From the Year-Ago Evening (Sunday, December 6, 2009):
Fox: +16, CBS: +14, NBC: + 7, ABC: -11

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, December 5, 2010

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-Yesterday’s Winners:
Sunday Night Football: Pittsburgh vs. Baltimore (NBC), Football Night in America, part 3 (NBC), The OT (Fox), Desperate Housewives (ABC)

-Honorable Mention:
The Simpsons (Fox)

-Yesterday’s Losers (excluding repeats):
Nothing

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-Ratings Breakdown:
Football-ignited NBC led the Sunday overnight troops, beating second-place Fox (which also got a lift from the sport) by 2.4 rating points. Third overall was CBS, followed by ABC, which is no longer the force it once was on Sunday. The Pittsburgh / Baltimore match-up on NBC averaged an approximate 14.5 rating/22 share from 8:30-11 p.m., with the half-hour breakdown as follows:

Sunday Night Football (NBC)
8:30 p.m.: 13.7/21 (#1)
9:00 p.m.: 14.7/21 (#1)
9:30 p.m.: 15.2/22 (#1)
10:00 p.m.: 14.2/21 (#1)
10:30 p.m.: 14.9/23 (#1)

Earlier in the evening on NBC was pre-game Football Night in America as follows:

Football Night in America
7:00 p.m. – part one: 1.9/ 3 (#4)
7:30 p.m. – part two: 3.8/ 6 (#4)
8:00 p.m. – part three: 8.8/14 (#1)

Keep in mind, of course, that results for any live sporting event are always approximate.

An approximate 30-minute primetime football overrun kicked-off the evening for Fox with a massive 20.0/32 in the overnights at 7 p.m., leading into post-game The OT at a very dominant 12.4/20 at 7:30 p.m. With stronger lead-in support, granddaddy The Simpsons perked up to a 6.7/10 at 8 p.m. (#3), followed by a one-hour Hanukkah-themed episode of The Cleveland Show (#4: 4.3/ 7 from 8:30-9:30 p.m.) and American Dad at 9:30 p.m. (#4: 3.6/ 5).

Effective on February 13, Fox’s revised Sunday animated line-up will appear as follows:

7:00 p.m. The Simpsons (R)
7:30 p.m. American Dad (new time)
8:00 p.m.: The Simpsons
8:30 p.m.: Bob’s Burgers (new)
9:00 p.m.: Family Guy
9:30 p.m.: The Cleveland Show (new time)

ABC had nothing unusual to report, meanwhile, with its line-up of America’s Funniest Home Videos (#3: 4.1/ 7), Extreme Makeover: Home Edition (#4: 4.8/ 7), standout Desperate Housewives (#2: 8.1/12) and Brothers & Sisters (#3: 5.7/ 9), which dipped by a noticeable 30 percent from the 9:30 p.m. portion of Desperate Housewives (8.1/12). While the gang at Wisteria Lane are no longer the force they once were, growth of a hefty 59 percent for Desperate Housewives out of the 8:30 p.m. portion of Extreme Makeover: Home Edition (5.1/ 7) is worth positively noting.

Source: Nielsen Media Research data

Source: pifeedback

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