Ratings News - 14th December 2010

Monday 12/13/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 7.6/12
NBC 4.7/ 7
ABC 3.5/ 5
Fox 3.7/ 4
CW 0.9/ 1

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Note: The comparisons to one year earlier are not available today.

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-Yesterday’s Winners:
How I Met Your Mother (CBS), Rules of Engagement (CBS), Two and a Half Men (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Honorable Mention:
The Sing-Off (NBC)

-Yesterday’s Losers (excluding repeats):
Skating with the Stars (ABC), Mariah Carey: Merry Christmas to You (ABC)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, December 14, 2010.

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-Ratings Breakdown:
Dominant CBS stood well above second-place NBC, with a 62 percent overnight advantage. Third overall was ABC, which is certainly not benefiting while Dancing with the Stars is on hiatus, followed by Fox and The CW.

CBS’ How I Met Your Mother was the 8 p.m. standout, with a season-high (and first-place) 6.8 rating/10 share in the overnights. That set the stage for a clean sweep for the Eye net care of Rules of Engagement (6.2/ 9), Two and a Half Men (9.6/14), Mike & Molly (7.9/11) and Hawaii Five-O (7.6/12) from 8:30-11 p.m. Retention for Mike & Molly out of Two and a Half Men this week was a respectable 82 percent. While Mike & Molly and Hawaii Five-O are not as strong as year-ago occupants The Big Bang Theory and CSI: Miami, finishing first is still worthy of being labeled a “winner.”

Over at NBC, holiday music competition The Sing-Off scored a decent 5.8/ 9 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

The Sing-Off (NBC)
8:00 p.m.: 5.9/ 9 (#2)
8:30 p.m.: 5.9/ 9 (#2)
9:00 p.m.: 5.8/ 8 (#2)
9:30 p.m.: 5.6/ 8 (#2)

Comparably, this was equal to one week earlier, which translated into 8.57 million viewers and a 2.8/ 7 in the demo, based on the live plus same day ratings.

Despite the improved lead-in support, a repeat of NBC’s Chase at 10 p.m. was not discovered by any new viewers with a mere (and last-place) 2.4/ 4 in the overnights. As a reminder, Chase will move to Wednesday at 9 p.m. beginning on Jan. 12 into Law & Order: SVU, which shifts back one hour. Unfortunately, there is no reason to believe the move will prove beneficial.

Elsewhere, a one-hour edition of ABC’s Skating with the Stars remained a complete bust, with a fourth-place 3.0/ 5 in the overnights at 8 p.m. That led into holiday special, Mariah Carey: Merry Christmas to You, at an uneventful (and third-place) 3.7/ 6 at 9 p.m., followed by a repeat of Castle at a second-place 3.9/ 6 at 10 p.m. Mirroring earlier this month, holiday musical specials do not seem to have any ratings pull this season.

Fox populated the evening with repeats of House (#3: 3.1/ 5) and Lie to Me (#4: 2.3/ 4), which was not picked-up for the remainder of the season. And The CW aired back-to-back repeats of The Vampire Diaries (#5: avg. 0.9/ 1 from 8-10 p.m.), which is scheduled in the two-hour block all week.

Source: Nielsen Media Research data

Source: pifeedback