Nikita's rating saw severe adjustments in the final numbers and ignoring the irrelevent total viewers.
It is below most CW shows in the demo
All CW shows except Hellcats (ties) and cancelled Life Unexpected are stronger in adults 18-49
and all cw shows (including Smallville and Supernatural ) are significantly stronger in W 18-34 and A 18-34 and none of the other CW shows have a strong Vampire Diaries lead-in.
Total viewers and HH are irrelevent to advertisers. Basically the problem with Nikita is despite having a large audience for the CW that audience seems to be mostly people under 18 and people over 50 both groups are irrelevent to advertisers
The Vampire Diaries - 3.457 million viewers
- 2.1/3 HH
- 1.5/4 A18-49
- 1.6/5 A18-34
- 2.2/7 W18-34
Nikita - 2.297 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.7/2 A18-34
- 0.9/2 W18-34
Demos of Last episode of all other cw shows for comparison
90210
- 2.012 million viewers
- 1.3/2 HH
- 1.0/3 A18-49
- 1.3/4 A18-34
- 2.0/6 W18-34
Gossip Girl
- 1.960 million viewers
- 1.4/2 HH
- 1.0/3 A18-49
- 1.5/4 A18-34
- 2.5/7 W18-34
America’s Next Top Model
- 3.361 million viewers
- 2.1/4 HH
- 1.5/4 A18-49
- 1.8/6 A18-34
- 2.6/8 W18-34
Hellcats
- 1.892 million viewers
- 1.2/2 HH
- 0.8/2 A18-49
- 1.0/3 A18-34
- 1.4/4 W18-34
One Tree Hill
- 1.813 million viewers
- 1.2/2 HH
- 0.9/2 A18-49
- 1.2/4 A18-34
- 1.6/5 W18-34
Life Unexpected
- 1.523 million viewers
- 1.0/2 HH
- 0.7/2 A18-49
- 0.9/3 A18-34
- 1.2/3 W18-34
Smallville
- 2.601 million viewers
- 1.5/3 HH
- 1.1/4 A18-49
- 1.1/5 A18-34
- 1.0/4 W18-34
Supernatural
- 1.935 million viewers
- 1.2/2 HH
- 0.9/3 A18-49
- 1.0/4 A18-34
- 1.1/4 W18-34
Source : SpoilerTV
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