Prime-Time Metered Market Wednesday Ratings:
The CMAs Lead ABC to Victory
Wednesday 11/10/10
HH
Rtg/Shr
ABC 9.8/16
CBS 6.8/11
NBC 4.6/ 7
Fox 4.0/ 6
CW 2.0/ 3
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-Percent Change From the Year-Ago Evening (Wednesday, November 11, 2009):
CW: +25, NBC: + 5, Fox: + 3, ABC: + 2, CBS: - 4
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-Yesterday’s Winners:
The 44th Annual CMA Awards (ABC), Survivor: Nicaragua (CBS), Criminal Minds (CBS)
-Yesterday’s Losers (excluding repeats):
Undercovers (NBC), Hellcats (CW)
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-Ratings Breakdown:
ABC led the Wednesday overnight troops care of The 44th Annual CMA Awards, which averaged a healthy 9.8 rating/16 share from 8-11 p.m. Comparably, this was virtually identical to the 9.6/15 on Nov. 11, 2009. Here is the half-hour breakdown:
The 44th Annual CMA Awards (ABC)
8:00 p.m.: 9.8/16 (#1)
8:30 p.m.: 9.6/15 (#1)
9:00 p.m.: 10.1/15 (#1)
9:30 p.m.: 10.1/15 (#1)
10:00 p.m.: 9.7/16 (#1)
10:30 p.m.: 9.5/16 (#1)
Keep in mind that The CMAs last year averaged 17.18 million viewers and a 5.3/14 among adults 18-49, based on the live plus same day ratings.
Normally dominant CBS dipped to No. 2, with below-average performances for its line-up of Survivor: Nicaragua (#2: 6.7/11), Criminal Minds (#2: 8.4/13) and The Defenders (#2: 5.6/ 9). But this finally must see episode of Survivor still built by a significant 56 percent from year-ago occupants The New Adventures of Old Christine (4.2/ 7 on Nov. 11, 2009) and Gary Unmarried (4.4/ 7). While you cannot fault The Defenders for losing steam opposite The CMA Awards, retention out of the 9:30 p.m. portion of Criminal Minds (8.4/13) was still only 67 percent.
Over at NBC, freshman spy drama Undercovers earned its cancellation stripes with a series-low (and fourth-place) 3.4/ 5 in the overnights at 8 p.m. With weaker lead-in support, and opposite The CMA Awards, Law & Order: SVU (#3: 5.4/ 8) and recent entry Law & Order: Los Angeles (#3: 5.0/ 8) both dipped to season lows. In the case of LOLA, that was a series-low.
Elsewhere, two episodes of demo friendly Hell’s Kitchen on Fox finished fourth overall, with an average 4.0/ 6 in the overnights from 8-10 p.m. Although veteran America’s Next Top Model on The CW (#5: 2.6/ 4) was on par with recent overnight levels, freshman drama Hellcats sunk to a series-low (and very last-place) 1.4/ 2 at 9 p.m.
Source: Nielsen Media Research data (R = repeat)
Source: pifeedback
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