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Ratings News - 4th October

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Below is the updated table and we now have the updated Cancellation Table.



Sunday 10/03/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
NBC 10.9/17
CBS 8.1/13
Fox 7.3/11
ABC 6.2/10

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-Percent Change From the Year-Ago Evening (Sunday, October 4, 2009):
NBC: +18, CBS: +12, Fox: no change, Fox: -10

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, October 3, 2010

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-Yesterday’s Winners:
60 Minutes (CBS), Sunday Night Football (NBC, Chicago at New York Giants), Football Night in America, Part 3 (NBC), The OT (Fox), The Amazing Race (CBS), Desperate Housewives (ABC), Undercover Boss (CBS), Family Guy (Fox), CSI: Miami (CBS)

-Yesterday’s Losers (excluding repeats):
Nothing

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-Ratings Breakdown:
Football-ignited NBC remains the network to beat on Sunday, with Chicago at the New York Giants lifting the Peacock net to a 35 percent advantage over second-place CBS. Third overall was Fox, which got a lift from the half-hour primetime football overrun, followed by ABC.

The Chicago/New York Giants match-up averaged an approximate 14.2 rating/22 share for the 8:30-11 p.m. portion in primetime, with the half-hour breakdown as follows:

Sunday Night Football (NBC)
8:30 p.m.: 14.1/22 (#1)
9:00 p.m.: 14.7/22 (#1)
9:30 p.m.: 14.9/22 (#1)
10:00 p.m.: 13.7/21 (#1)
10:30 p.m.: 13.7/22 (#1)

Keep in mind, of course, that results for any live sporting event are always approximate.

Earlier in the evening on NBC was pre-game Football Night in America as follows:

Football Night in America
7:00 p.m. – part one: 2.4/ 4 (#4)
7:30 p.m. – part two: 4.1/ 7 (#4)
8:00 p.m. – part three: 9.2/15 (#1)

CBS had what you would call a consistent overnight performance with its combination of granddaddy 60 Minutes (#2: 9.1/15), The Amazing Race 17 (#2: 7.2/11), Undercover Boss (#3: 8.6/13) and the ninth season-premiere of relocated CSI: Miami (#2: 7.8/13). While CSI: Miami dipped by 16 percent from it’s year-ago season-opener (9.3/16 on Monday, Sept. 21, 2009), it did build from year-ago occupant Cold Case (6.6/11 on Oct. 4, 2009) by 18 percent. Lead-in Undercover Boss, meanwhile, was up by a significant 43 percent from failed year-ago Sunday 9 p.m. occupant Three Rivers (6.0/ 9 on Oct. 4, 2009). And healthy The Amazing Race was on the year-to-year plus side as well, with growth of 17 percent.

Over at ABC, the season-premiere of long-running America’s Funniest Home Videos was below-average, with a distant third-place 3.8/ 7 in the overnights at 7 p.m. Next was aging Extreme Makeover: Home Edition (#3: 5.3/ 8 at 8 p.m. – down 23 percent from one year earlier), followed by Desperate Housewives (#2: 9.1/13 – down 1 percent) and Brothers & Sisters (#3: 6.7/11 – down 1 percent) from 9-11 p.m.

Fox got quite a jump in the 7 p.m. half-hour, with an NFL Football overrun at a very dominant 16.2/28 in the overnights. Next was post-game The OT (#2: 8.0/14 at 8:30 p.m.), followed by the animated block of The Simpsons (#3: 5.9/ 9), The Cleveland Show (#4: 4.5/ 7), Family Guy (#4: 5.4/ 8) and the season-premiere of American Dad (#4: 4.0/ 6) from 8-10 p.m. Overnight growth of 20 percent for Family Guy out of The Cleveland Show, plus another expected solid performance among adults 18-49 keeps Family Guy on the winner’s list.

Source: Nielsen Media Research data

Source: SpoilerTV

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