Ratings News - 18th October 2010

Sunday 10/17/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
NBC 10.2/16
CBS 8.2/13
Fox 8.1/13
ABC 6.2/10

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-Percent Change From the Year-Ago Evening (Sunday, October 18, 2009):
Fox: +102, NBC: +19, ABC: + 2, CBS: -18

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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, October 17, 2010

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-Yesterday’s Winners:
60 Minutes (CBS), Sunday Night Football (NBC), Football Night in America, part 3 (NBC), Desperate Housewives (ABC), Undercover Boss (CBS)

-Honorable Mention:
The Amazing Race (CBS), CSI: Miami (CBS)

-Yesterday’s Losers (excluding repeats):
America’s Funniest Home Videos (ABC)

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-Ratings Breakdown:
Football-ignited NBC led the Sunday overnights (and will dominate in total viewers and adults 18-49), with Indianapolis at Washington at an estimated 13.1 rating/20 share for the primetime (8:30-11 p.m.) portion. Keep in mind, of course, that results for any live sporting event are always approximate. Here is the half-hour breakdown:

Sunday Night Football (NBC)
8:30 p.m.: 12.0/19 (#1)
9:00 p.m.: 13.8/20 (#1)
9:30 p.m.: 13.9/20 (#1)
10:00 p.m.: 12.8/19 (#1)
10:30 p.m.: 12.8/20 (#1)

Since Fox countered with baseball, consider this football performance particularly impressive. Earlier in the evening on NBC was pre-game Football Night in America as follows:

Football Night in America
7:00 p.m. – part one: 3.0/ 5 (#4)
7:30 p.m. – part two: 4.7/ 8 (#3)
8:00 p.m. – part three: 8.4/14 (#1)

Fox got a major boost last night with an approximate half-hour football overrun at a very dominant 14.3/25 in the overnights at 7 p.m. That led into post-game The OT at a second-place 6.9/12 at 7:30 p.m., followed by game two of the National League Championship Series, San Francisco at Philadelphia, at an estimated 6.7/10 in overnights from 8:30-11 p.m. Here is the half-hour breakdown:

NCLS, Game 2 (Fox)
8:30 p.m.: 7.6/12 (#2)
9:00 p.m.: 6.6/10 (#4)
9:30 p.m.: 6.8/10 (#4)
10:00 p.m.: 6.5/10 (#4)
10:30 p.m.: 6.1/10 (#4)

Earlier in the evening on Fox was the baseball pre-game show at an estimated 6.6/11 (#4) in the 8 p.m. half-hour.

Over at CBS, all individual program results are also approximate because the schedule did not kick-in until about 7:15 p.m. due to a short football overrun. With that in mind, here are the results for CBS by half-hour:

CBS/Sunday
7:00 p.m. – Football / 60 Minutes: 9.3/15 (#2)
7:30 p.m. – 60 Minutes: 9.8/16 (#1)
8:00 p.m. – 60 Minutes / The Amazing Race: 7.8/12 (#2)
8:30 p.m. – The Amazing Race: 7.1/11 (#3)
9:00 p.m. – The Amazing Race / Undercover Boss: 7.8/11 (#3)
9:30 p.m. – Undercover Boss: 8.8/13 (#3)
10:00 p.m. – Undercover Boss / CSI: Miami: 7.7/12 (#2)
10:30 p.m. – CSI: Miami: 7.5/12 (#2)

The Amazing Race is an attraction among adults 18-49, of course, but the bigger performer remains sophomore Undercover Boss. Relocated CSI: Miami, meanwhile, is a significant improvement over failed occupant Three Rivers (which aired in place of Cold Case on the year-ago week).

ABC had nothing unusual to report with its combination of America’s Funniest Home Videos (#3: 4.0/ 7), which is showing its age, Extreme Makeover: Home Edition (#4: 5.6/ 9), standout Desperate Housewives (#2: 8.9/13) and Brothers & Sisters (#3: 6.4/10). As reported last week, ABC has ordered four additional scripts for Brothers & Sisters, which would bring the current season episode order up to a full 22.

Source: Nielsen Media Research data

Source: pifeedback