Rating News - 1st October - Smallville & Supernatural Down

-Total Viewers:
CBS: 8.84 million, NBC: 5.67, ABC: 4.09, Fox: 2.54, CW: 2.36

-Adults 18-49:
CBS: 1.6 rating/6 share, NBC: 1.2/ 4, ABC: 1.1/ 4, CW: 1.0/ 4, Fox: 0.8/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Perfect Compatibility:
Smallville (CW), Supernatural (CW)

-Friday’s Losers (excluding repeats):
The Good Guys (Fox), Outlaw (NBC), 20/20 (ABC)

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-Ratings Breakdown:
CBS remains the network to beat on Friday, but just 8.84 million viewers and a 1.6 rating/6 share, on average, is certainly nothing worth crowing about. Second in both categories was NBC, followed by ABC, and Fox and The CW tied for the No. 4 and 5 spot. Early into the 2010-11 season, Fox is riddled with holes aplenty.

CBS’ relocated Medium won the 8 p.m. hour, with 5.93 million viewers and a 1.2 rating/5 share among adults 18-49. But one year earlier, former inhabitant Ghost Whisperer was noticeably stronger at 7.62 million viewers and a 1.7/ 7 in the demo on Oct. 2, 2009. At 9 p.m. on CBS, relocated CSI: NY is down, as expected, by double-digit percentages from it’s year-ago performance as the Wednesday 10 p.m. occupant. But 9.67 million viewers and a 1.7/ 6 among adults 18-49, first in both categories, is a vast improvement from lead-in Medium and year-ago occupant Medium (Viewers: 7.84 million; A18-49: 1.9/ 6 on Oct. 2, 2009). Consider CSI: NY on Friday a “winner.” Week two of Blue Bloods at 10 p.m. remained the top-rated show of the evening, with 11.21 million viewers and a 2.0/ 7 among adults 18-49. One week earlier, Blue Bloods launched with 13.01 million viewers and a 2.2/ 7 in the demo on Sept. 24.

On NBC, a two hour edition of Dateline averaged 6.16 million viewers and a 1.3/ 5 among adults 18-49 from 8-10 p.m., with the half-hour breakdown as follows:

Dateline (NBC)
8:00 p.m. – Viewers: 5.34 million (#2), A18-49: 1.0/ 4 (#2t)
8:30 p.m. – Viewers: 5.89 million (#2), A18-49: 1.2/ 5 (#1t)
9:00 p.m. – Viewers: 6.48 million (#2), A18-49: 1.4/ 5 (#2)
9:30 p.m. – Viewers: 6.91 million (#2), A18-49: 1.6/ 5 (#2)

Keep in mind that upcoming inspirational reality hour School Pride will open on NBC on Friday, Oct. 15 at 8 p.m. At 10 p.m., new legal drama Outlaw was a bust with just 4.70 million viewers (#2) and a 1.0/ 4 among adults 18-49 at 10 p.m. (#2, tied with ABC’s 20/20). One week earlier, Outlaw debuted in the time period with an almost identical 4.89 million viewers and a 1.1/ 4 in the demo on Sept. 24.

ABC, which remains mum on when Friday 8-10 p.m. occupants Secret Millionaire and Body of Proof will premiere, filled the 8-10 p.m. block with repeats of Modern Family (Viewers: #3, 3.98 million; A18-49: #2t, 1.0/ 4), Better with You (Viewers: #3, 3.18 million; A18-49: #4, 0.8/ 3) and No Ordinary Family (Viewers: #3, 4.14 million; A18-49: #3, 1.3/ 5). At 10 p.m., veteran 20/20 did not impress with just 4.54 million viewers (#3) and a 1.0/ 4 in the demo (#2, tied with NBC’s Outlaw).

With Human Target moving to Wednesday at 8 p.m. in November, Fox’s filled the Friday 8 p.m. hour this week with a repeat of fading House (Viewers: #4, 2.57 million; A18-49: #4, 0.8/ 3). That led into The Good Guys at a losing 2.51 million viewers (#4) and a last-place 0.7/ 3 among adults 18-49 at 9 p.m.

The CW capped off the evening with almost identical performances for Smallville (Viewers: #5, 2.36 million; A18-49: #4, 1.0/ 4) and Supernatural (Viewers: #5, 2.35 million; A18-49: #4, 1.0/. 4).

Source: Marc Berman @ Pifeedback