Ratings News - 27th September 2010 - Lonestar dead, trouble for Chuck and Chase.

Table now posted and the Cancellation Table has been updated.

Looks like Lonestar is dead with Chuck and Chase in trouble.



Folks...the following results are based on the metered markets (a.k.a. the Overnights). The fast affiliate results are currently delayed (and will be posted separately when they are available).

-----

Prime-Time Metered Market Ratings:
Monday 9/27/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

Household Rating/Share
ABC: 12.6/19, CBS: 7.4/11, Fox: 4.7/ 7, NBC: 4.6/ 6, CW: 1.5/ 2

----------

-Percent Change From the Year-Ago Evening (Monday, September 29, 2009):
ABC: +34, NBC: +21, CBS and The CW: no change, Fox: -25

----------

-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), The Event (NBC), Hawaii Five-O (CBS)

-Honorable Mention:
House (Fox), How I Met Your Mother (CBS), Mike & Molly (CBS)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), Lone Star (Fox), Gossip Girl (CW), Chase (NBC)

----------

-Ratings Breakdown:
Dancing With the Stars-ignited ABC led this second Monday of the 2010-11 season in the overnights, with a considerable 70 percent advantage over second-place CBS. That should be more than enough to also dominate among adults 18-49. In the distant No. 3 spot was Fox, followed by NBC and lowly The CW, which just does not resonate in the overnights.

Another two-hour season-premiere of aforementioned Dancing With the Stars scored a whopping 15.0 rating/22 share in the overnights from 8-10 p.m., building by half-hour as follows:

Dancing With the Stars (ABC)
8:00 p.m.: 13.8/21 (#1)
8:30 p.m.: 14.8/21 (#1)
9:00 p.m.: 15.5/22 (#1)
9:30 p.m.: 15.7/22 (#1)

Comparably, this outdelivered the year-ago overnight performance (11.0/16 on Sept. 21, 2009, also two hours), by an unprecedented 39 percent. My pick to bid adieu tonight: wooden Michael Bolton.

With mammoth lead-in support, season three of ABC’s Castle followed with a competitive second-place 8.0/13 in the overnights at 10 p.m. Retention out of the 9:30 p.m. portion of Dancing With the Stars, however, was only 51 percent.

Over at CBS, How I Met Your Mother (#3: 5.8/ 9) and Rules of Engagement (#3: 5.1/ 7) were on par with last Monday’s season-openers, but the network can do better at 8:30 p.m. given the normally higher HUT levels at 8:30 p.m. Another expected strong performance for How I Met Your Mother among adults 18-49 is enough for “honorable mention.” Old Eye net faithful Two and a Half Men remained just that, with a second-place 9.2/13 in the overnights at 9 p.m., followed by week two of sitcom Mike & Molly at a second-place 7.4/11 at 9:30 p.m. Comparably, Mike & Molly dropped by only six percent from last week’s premiere (7.9/12), with retention out of Two and a Half Men of an acceptable 80 percent. One year earlier, former occupant The Big Bang Theory was similar at a 7.4/11. Consider this an “honorable mention” performance for Mike & Molly.

At 10 p.m. on CBS, week two of the revival of Hawaii Five-O rose to a dominant 8.4/13 at 10 p.m. Comparably, that was 14 percent above lead-in Mike & Molly and down by a typical 14 percent from it’s week-ago debut (9.8/15 on Sept. 20, 2010). One year earlier, former occupant CSI: Miami averaged a 9.2/16 in the overnights.

Over at third-place Fox, while slowly deteriorating House finished second at 8 p.m. with a 7.0/10 in overnights (nine percent below the year-ago 7.7/12), week two of drama Lone Star fell off the charts with a mere 2.5/ 4 from 9-10 p.m. Comparably, that was 11 percent below last week’s DOA debut (2.8/ 5 on Sept. 20, 2010), with retention out of the 8:30 p.m. portion of lead-in House (7.1/10) of just 35 percent. To make matters worse, Lone Star dropped by 11 percent at 9:30 p.m. (2.8/ 4 to 2.2/ 3). Chances are Lone Star will be pulled off Fox’s schedule this week. If you picked Lone Star as the first cancellation of the new season, chances are you are correct.

On NBC, surprise returnee Chuck is not capable of anchoring Monday, with a fourth-place 3.6/ 5 in the overnights at 8 p.m. Week two of lead-out The Event (#3: 6.3/ 9) built by a considerable 80 percent from the 8:30 p.m. portion of Chuck (3.5/ 5), with growth of 47 percent from year-ago failed occupant Trauma (4.3/ 7 on Sept. 28, 2009). One week earlier, The Event opened with a 7.5/11, and the erosion of 16 percent is nothing unusual.

At 10 p.m. on NBC, week two of drama Chase finished third with a lackluster 4.1/ 7 – 15 percent below last week’s already disappointing 4.8/ 8. Comparably, retention for Chase out of The Event was 65 percent. One year earlier, failed The Jay Leno Show was weaker at a 3.9/ 6 in the overnights.

The CW closed the evening with original episodes of 90210 (#5: 1.6/ 2) and Gossip Girl (#5: 1.5/ 2), which never deliver in the overnights and are considered “losers” using that benchmark.

Source: Nielsen Media Research data

Source: pifeedback