Matt Groening has promised The Simpsons Movie will be unexpectedly emotional.
The series creator commited to producing something stronger than his weekly episodes - but admitted it had been difficult.
He explained: "The movie is a bigger story than the TV show, because we know we're taking your good money and we wanna really give you something that you haven't seen before.
"The animation is more ambitious but the story resonates deeper emotionally. There are moments you actually forget that you're watching a cartoon and that is difficult when you have characters as ugly as The Simpsons."
Groening also sought to make clear he was not competing with recent 3D animated films such as Shrek and Happy Feet.
"This is not computerised penguins, this is not a million penguins dancing in unison. We got one penguin and we do something bad to that penguin."
Source: Digital Spy
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