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METERED MARKET WEDNESDAY RATINGS
Fox Dominates; American Idol Down but Not Out
Wednesday 2/01/12
Metered Market Results
Household
Rating/Share
Fox 8.5/13
CBS 5.1/ 8
NBC 3.7/ 6
ABC 3.4/ 6
CW 0.9/ 1
-Percent Change from Year-Ago Evening – Wednesday 2/02/11
CW: +12, CBS: -14, Fox: -22, ABC and NBC: -24 each
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-Winners:
American Idol (Fox), Modern Family R (ABC), Criminal Minds R (CBS)
-Honorable Mention:
Super Bowl’s Greatest Commercials (CBS)
-Squandering the Lead-In Support:
Mobbed (Fox)
-Losers (excluding repeats):
Whitney (NBC), Are You There, Chelsea? (NBC), Remodeled (CW)
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-Ratings Breakdown:
American Idol is down, no doubt, with a 12.0 rating/19 share in the overnights in the 8 p.m. hour last night off by 24 percent from the 15.8/24 on the year-ago evening. But Idol was still the highest-rated show of the evening and it lifted Fox to first overall with a hefty 3.4 rating point advantage over second-place CBS (which aired repeats from 9-11 p.m.). Third for the night was NBC, followed by all encore telecasts on ABC and lowly The CW, which fell below a 1.0 rating point. It can thank abysmal failure Remodeled for that.
American Idol led into Mobbed, hosted by Howie Mandel, which finished second overall from 9-10 p.m. with a 5.0/ 8. While that does not sound all that bad on paper, comparably retention for Mobbed out of the 8:30 p.m. portion of American Idol (12.6/20) was lacking at 40 percent.
On CBS, annual special Super Bowl’s Greatest Commercials was on the map with a second-place 5.5/ 9 in the overnights at 8 p.m. That led into encore telecasts of Criminal Minds (#1: 5.3/ 8), which has never received the attention it deserves, and CSI (#1: 4.7/ 8), which is on the fence for renewal for next season. One of the three CSI hours is likely to depart.
Over at NBC, week four of sitcom Are You There, Chelsea? sunk to a series-low 2.8/ 4 in the overnights at 8:30 p.m. (#4), which declined by 15 percent from also lacking relocated lead-in Whitney (#4: 3.3/ 5 at 8 p.m.). Compared to its debut on January 11 (4.6/ 7), Are You There, Chelsea? is now down by an extensive 39 percent.
At 9 p.m. on NBC was a repeat of Law & Order: SVU at a fourth-place 3.6/ 6, followed by an also encore telecast of the regularly scheduled SVU at a second-place 4.5/ 8 at 10 p.m. Struggling NBC newsmagazine Rock Center With Brian Williams moves into the Wednesday 9 p.m. hour next week.
Elsewhere, ABC populated this first night in February with encore telecasts of The Middle (#3: 3.8/ 6), Suburgatory (#3: 3.0/ 5), Modern Family (#1t, 5.2/ 8), Happy Endings (#4: 3.7/ 6) and freshman drama Revenge (#3: 2.5/ 4), which is likely to return next season. And The CW aired soon-to-conclude One Tree Hill (#5: 1.3/ 2 at 8 p.m.) and embarrassing recent entry Remodeled (#5: 0.6/ 1 at 9 p.m.), which could go down in the history books as the network’s lowest rated show ever. Of positive note for the encore telecasts of The Middle and Suburgatory on ABC was an eight percent advantage over the original telecasts of Whitney and Are You There, Chelsea? on NBC.
As a reminder, upcoming ABC sitcom Don’t Trust the B____ in Apartment 23 steps in for Happy Endings beginning on April 23.
Source: Nielsen Media Research data
Source: Marc Berman@TVMediaInsights
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